Senior Specialist, Brand and Channel Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Job Title

Senior Specialist, Brand and Channel Marketing

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott is seeking a passionate and experienced Senior marketing communications professional to join our Heart Failure team.  This position will work onsite at our Austin, TX office in the Heart Failure Division. In Abbott’s Heart Failure business, we’re developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and live better.

The Senior Specialist, Brand and Channel Marketing will partner with the Heart Failure marketing teams, as well as other cross functional business partners, to lead and manage marketing communications strategy and execution.  This position will be responsible for executing campaigns across multiple channels to help enable sales and build the Abbott Brand.

What You’ll Work On

• Assist brand and commercial marketing teams in building high impact brand and content strategies to meet business objectives for Abbott’s CardioMEMS, CentriMag and HeartMate 3 brands, ensuring consistency in brand messaging across all channels and materials.
• Create and execute measurable, multi-channel communication strategies and sales enabling campaigns to support heart failure solutions.
• Collaborate closely with peers in Brand Managers, Commercial Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches, campaigns, process, strategies, best practices and efficiencies.
• Partner and collaborate with outside agencies/vendors to ensure initiatives meet defined business objectives.
• Produce communication materials on time and on budget while using established department procedures and tools.
• Support the execution of congress specific tier 1-3 events and congresses in close collaboration with Congress/Events, Creative Services, Digital Marketing, PR and Brand peers.
• Liaison with specific geographies, such as Europe, Canada, Latin America and Asia Pacific, and provide direction to ensure consistent global messaging and strategy.
• Champion the Abbott brand in all materials and ensures it is aligned to corporate brand standards.
• Act as primary lead for ad and promo regulatory reviews.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. 
• Perform other related duties and responsibilities, as assigned.

Required Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or a related field.
• 5+ years of experience in brand management or a similar role within the Medical Device Industry or another regulated industry.
• Excellent communication and collaboration abilities.
• Proficiency in marketing and branding tools and platforms.
• Ability to manage multiple projects and meet deadlines.
• Proven track record of delivering measurable, successful multi-channel communication campaigns.
• Demonstrated project management experience.
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