Associate Director - Consumer Social Media Strategy

About the Department

The Communications Department brings the value of Novo Nordisk medicines and innovations to life through strategic communications that elevate our purpose, drive our business, foster our culture and enhance our reputation with patients, customers, employees and society in the US.  Communications is comprised of four distinct yet synergistic teams that work collaboratively with a focus on proactive and progressive approaches to:  Corporate Reputation & Brand; Commercial Communications; Enterprise & Leadership Communications; and Digital Channels & Content.  We provide objective strategic communications counsel, an ability to flex with shifting organizational priorities and emerging needs and a strong focus on ethics and discretion with the sensitive information we are entrusted with.  As part of Team Novo Nordisk, you will have an opportunity to work with extraordinary, energizing and diverse talent where your distinct perspectives and expertise are valued as we work together to change lives for the better.

The Position

The Associate Director, Consumer Social Media Strategy is a high-impact, hands-on leadership role responsible for the development, execution and optimization of all consumer-facing content and corporate social media initiatives that support business and commercial priorities. This role translates the corporate digital vision set by the Senior Director into best-in-class digital experiences, driving audience engagement, building brand trust, and directly supporting commercial priorities. This leader brings deep expertise in consumer social media strategy, planning and execution.

This Associate Director Consumer Social Media Strategy is accountable for creating and leading the corporate social content strategy across all owned corporate social channels. This role will also support the development and execution of the corporate influencer program by contributing to driving strategy, governance, and collaboration with brand teams to create engaging consumer-focused social content. This person is a creative storyteller and strategic thinker who is a social media expert and passionate about content and the role it plays in enhancing the reputation of the Company. This role will collaborate with a wide variety of key stakeholders across the organization to develop content aligned with our purpose and that engages our key stakeholders. This person will work with the USO Communications Team to execute on goals in support of the Company’s strategic commercial priorities and corporate brand, while maintaining the highest editorial standards with a focus on expansion and growth.

Relationships

This position reports to the Director, Digital, Content & Channels. Key relationships include senior leaders, corporate communications, product communications, Brand teams and Global Communications. This position serves as a consumer social media subject matter expert and collaborates with all areas within USO regarding editorial planning, content management and related analytics for NNI Communications-owned digital channels with significant expertise and focus on social media. This role serves as a key connector and liaison to the Omnichannel and Marketing teams.

Essential Functions

• Support the development of the overarching corporate social media strategy (organic and paid) across all corporate platforms (e.g., LinkedIn, X, Facebook, Instagram, YouTube) to align with corporate reputation goals and commercial business priorities, with a consumer focus
• Own the tactical execution of the corporate social media strategy and roadmap, managing corporate channels to create engaging content journeys that support commercial priorities, data announcements and product launches
• Acts as primary content curator and creator, overseeing the work of other content creators and managing various content types including long-form editorial pieces, campaigns and social media content
• Oversee the integrated social media editorial calendar, ensuring consistency of corporate messaging and acting as a steward of the company brand
• Implement advanced digital trends and technologies, staying current on the latest platform capabilities, algorithm changes and emerging social media technologies to maintain a competitive edge
• Support the development of the USO corporate influencer program, focusing on identifying, training, and managing internal subject matter experts to build digital authority and trust
• Serve as the expert on social media channel performance, risk management, competi