Product Marketing Manager - PLG

Product Marketing Manager, EverPro – REMOTE US -or- CAN

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/  

We are seeking a seasoned Product Marketing Manager with a strong foundation in Product-Led Growth (PLG) to join our dynamic EverPro Marketing team. In this role, you will spearhead the development and execution of integrated go-to-market (GTM) strategies across multiple channels. Your primary focus will be to drive product adoption, increase product utilization, maximize customer retention, and ultimately fuel revenue growth for EverPro's key businesses: KickServe and RoofSnap. You will be responsible for planning, coordinating, and executing strategic initiatives, while meticulously tracking and reporting on their success. Furthermore, you will play a crucial role in enhancing the team's understanding of ideal customer profiles and competitive landscapes.

Responsibilities: 

• Lead product marketing content development that drives adoption of our products with key benchmarks for retention and expansion.  
• Develop in-app messages, emails, and other marketing communications messages within our automation platforms (Marketo & AppCues ). 
• Collaborate with product teams to identify and define target markets for new features, functionality to drive increased product utilization and customer stickiness. 
• Analyze data to determine campaign and marketing efficiency; manage performance tracking of new programs, product launches and cross-sells for subsidiaries to ensure revenue goals and KPI’s are being met or exceeded. 
• Enable the team with key market trends, competitive insights, and data rich hypotheses that drive business impact
• Provide project management and clear next steps to continuously improve customer marketing campaign UX and performance.  
• Partner closely with Product Managers to drive product positioning and go to market strategies that create a corner stone between the target market and our products
• Work closely with the Marketing Director, Digital Marketing Team and Operations Strategists to prioritize subsidiary project and system needs and secure additional resourcing at the EverCommerce level. 
• Lead brainstorms and bring fresh ideas to the team, consistently thinking about new ways we can connect with our customers to drive rewards adoption.  
• Consult across teams to rally support for proposed ideas, ensure the strategy comes together, and is communicated to all key stakeholders.  

Skills and Experience needed for success in this role: 

• 5+ years of product marketing experience; PLG, software or SaaS experience highly desired 
• Exceptional customer centricity and appetite to engage with prospects and customers 
• Proven ability to design and execute high-impact go-to-market campaigns 
• You have a deep understanding of market trends and product lifecycles and a firm grasp of ways to develop strategic product marketing campaigns 
• You’re experienced in creating and leveraging competitive analysis/positioning for your products, understanding your ideal customers and how to speak to them directly  
• Strong project management and presentation skills