Senior Manager, HCP Brand Marketing & Education

ABOUT KATE FARMS

Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That’s why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition. 

Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms’ values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.

POSITION OVERVIEW

The Sr. Manager, HCP Brand Marketing & Education, will shape how Kate Farms engages and educates healthcare professionals, building awareness, trust, and advocacy among clinicians and partners across the medical community. This role sits at the intersection of science and storytelling, connecting the precision of our clinical work with the humanity of our brand. You’ll lead marketing and education initiatives designed to inform, inspire, and enable HCPs to recommend and champion Kate Farms. 

You’ll own strategy and execution across professional partnerships, medical education programs, events, and content. Collaborating closely with Medical Affairs, Sales, and Creative to ensure every HCP touchpoint reflects the same care and quality that define our products. 

WHAT YOU WILL DO

·        HCP Brand & Education Strategy

Define and execute the brand marketing and education strategy that builds awareness, trust, and advocacy among healthcare professionals, partnering with Medical Affairs, Sales, and Commercial to align storytelling, tone, and brand expression across all professional touchpoints. 

·        Educational Storytelling & Content Development

Partner with the HCP Copywriter as your key collaborator to translate science and clinical data into clear, human, brand-aligned stories. Lead briefs into Creative and manage execution of HCP-facing initiatives, including newsletters, education campaigns, and digital resources. 

·        Professional Partnerships & Events

Oversee relationships with professional organizations and lead the brand’s strategy and marketing direction for professional conferences, sponsorships, and event activations, working closely with the Creative and Comms & Activation teams on execution. 

·        Integrated Marketing Stewardship to Bring the HCP Story to Life

Work cross-functionally with Marketing channel owners and Commercial to ensure our science and professional storytelling is consistent and connected across every channel. 

·        Measurement & Continuous Improvement

Define success metrics and track engagement across HCP initiatives, managing budgets and vendors while continuously optimizing based on results and field insights. 

WE ARE LOOKING FOR SOMEONE WHO

·        Bachelor's degree in Marketing, Business, or a related field with 8+ years of experience in healthcare, medical marketing, or professional education (nutrition or medical device background preferred); MBA is a plus.

·        Has a strong grasp of HCP audiences and professional ecosystems, with the ability to navigate medical accuracy, brand storytelling, and compliance. 

·        Is a strategic doer-equally skilled at developing the plan and rolling up sleeves to make it happen. 

·        Is highly collaborative, comfortable working cross-functionally with Brand, Creative, Medical Affairs, and Commercial teams. 

·        Is a strong writer and storyteller, able to make complex science feel relevant, human, and compelling. 

·        Demonstrates exceptional organization, communication, and project management skills. 

·        Dedicated to building high-performing teams while also supporting employees’ career growth in individual ways.

·        Invites and uses the opinions and perspectives of others.

·        Strong commitment to company mission and values.

·        Ability to work independently and collaboratively in a fast-paced, dynamic environment.

·        Respectfully shares and accepts feedback willingly from all levels of the organization.

·        Supports diverse hiring and related in