Senior Associate, Activation

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication profesionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

We are looking for a Senior Associate of Content Activation Experience to join our Content Studios team. Candidates’ experience should include project management of content programs across various channels and some client and partner relationship management. This role is part of a team of results-driven content experts, who sit at the intersection of art and science.  

The right candidate for this role is eager to be at the center of custom content partnerships to see the big ideas come to fruition through tactical media plans.  They are a self-starter, who can manage multiple work streams with order and attention to detail. This position is right for someone who enjoys building and fostering relationships with clients, partners, and colleagues. It is a highly interactive position with a lot of opportunity for exposure.  

You will support our Content Activation leads. You will partner with members of Creative, Production, Talent, Content Experience, Investment, and Planning to manage and optimize programs that uncover new ways that content moves across a media plan.  

Mentorship and collaboration are key priorities, and you will be partnered with some of the best in our industry. You can expect a collaborative, inclusive, and respectful team culture. We believe in amplifying each team member’s innate strengths, while providing consistent and thoughtful constructive feedback to address individual areas for improvement, so you can grow your skillset, develop new capabilities, and further your career.  

If you have a passion for sharing your expertise, learning from others, mining for new insights and inspiration, and building productive partnerships across multiple teams, we’d love to hear from you. 

Responsibilities

• Support the Content Activation leads in executing custom programs from kick-off to final wrap across Consumer and Pharma programs 
• Managing the day-to-day details of programs including (but not limited to) creating and updating status documents, developing and monitoring timelines, overseeing proper review of assets and streamlining all communication between internal teams, partners, IAT and clients  
• Potentially being on set for in person or virtual productions and assisting at live events or experiential activations. Develop relationships with key content partners to help identify the latest and greatest opportunities for our clients
• Dedicate time to consistently furthering your understanding of the content landscape so you can bring a unique and fresh perspective to opportunities — no one on our team ever stops learning 

Required Skills & Experience

• Two years of relevant professional experience in digital media, marketing, advertising, agencies, production, creative or the arts 
• Candidate should have experience successfully managing multiple projects/work streams
• Candidate should have a foundational understanding of content development and/or relevant experience executing content experiences across multiple channels, including social, influencer, digital video, experiential, etc.

 Desired Skills & Experience

• Knowledge of Asana is a plus but not required
• Knowledge of the pharmaceutical industry and regulatory process is a plus but not required 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as un