Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As an Associate Marketing Enablement Lead within PNC's Marketing organization, you will be based in a PNC Marketing Hub location.


The NBA (Next Best Action) Decisioning Associate Marketing Enablement Lead position is on the Audience and Channel Activation team within Marketing Enablement. This job plays a critical role in operationalizing the marketing decisioning engine that drives personalized, real-time customer engagement across marketing channels. The role entails coordinating across teams to ensure new work requests (Actions, Treatments, Campaigns) for the decisioning engine are effectively prioritized and implemented. This involves communicating prioritization decisions to stakeholders while gathering their input, capacity planning, and triages new work requests to assess complexity and determine the right approach. Success requires curiosity, systems thinking, strong organization & problem-solving skills, pattern recognition, clear communication, comfort with ambiguity, and learning agility.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations.
• Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization. 
• Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework. Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability. Participates in planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
• Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Reinforces a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
• Across all functional areas, serves as a knowledgeable resource for cross‑functional coordination, decision support, and continuous improvement initiatives. Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes. Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.
• Supports Business Owners in managing marketing technology platfor