Senior Manager, Mobile Game Growth

Position Summary

Job Summary:

As a Senior Manager, Mobile Game Growth, you will be responsible for developing and executing growth strategies to expand IAP game business for Galaxy Store including user acquisition, engagement, liveops and revenue strategies for the partnered mobile games. You will work closely with cross-functional teams, including product, data analytics, and partnership to identify opportunities for growth and optimize revenue generating campaigns. The successful candidate will also need to influence executive-level decisions with data-driven insights and market research.

Role and Responsibilities

Key Responsibilities:

• Develop and execute comprehensive growth strategies to drive user acquisition, retention, and revenue growth for our mobile games
• Collaborate with cross-functional teams to identify opportunities for growth and optimize user acquisition campaigns
• Analyze user behavior, market trends, and competitor activity to inform growth strategies
• Develop and manage budgets for LiveOps campaigns (coupons, offers etc.)
• Optimize user acquisition campaigns through A/B testing, experimentation, and data analysis
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of growth strategies
• Stay up-to-date with industry trends and best practices in mobile game growth and user acquisition
• Present data-driven insights and market research to executive leadership to inform strategic decisions
• Collaborate with executives to develop and execute growth initiatives that align with company goals and objectives

Requirements:

• Bachelor's degree in Business, Marketing, or a related field
• 8+ years of experience in mobile game growth, mobile game operations, revenue management, user acquisition, or a related field
• Proven track record of driving user acquisition, retention, and revenue growth for mobile games
• Strong analytical skills and experience with deciphering complicated game IAP data sets
• Excellent communication and leadership skills, with the ability to work effectively with cross-functional teams
• Ability to influence executive-level decisions with data-driven insights and market research
• Strong understanding of mobile game lifecycles, terminologies, data KPIs, and user behaviors
• Experience with mobile advertising platforms (e.g. Unity, Meta) and user acquisition strategies

Skills and Qualifications

Preferred Qualifications:

• Master's degree in business, Marketing, or a related field
• Experience with mobile game production, build management and revenue operations
• Knowledge of mobile game monetization strategies (e.g., in-app purchases, ads) and mobile game analytical tools (e.g. Game Analytics, data.ai etc.)
• Korean language skill is a plus, but not required

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Compensation for this role, for candidates based in Mountain View, CA, is expected to be between $170K ~ $200K. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

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