Sr. Manager, Fan Engagement Marketing

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Sr. Manager, Fan Engagement will be responsible for the engagement and retention of members through the management of campaign strategy across CRM. They will leverage their expertise to develop and execute strategies to extend subscriber lifetimes and maximize customer engagement. They will also lead a team of content marketers and ultimately be responsible for the planning of CRM Marketing Campaigns across all content categories (Original and Acquired Content, Live Events, Sports, etc)

Experience working on streaming product is a plus.
 

Day-to-Day Responsibilities
 

• Own CRM campaign strategy, leading team to ensure content is promoted to relevant audiences and positioned in line with the communication strategy.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changing consumer behavior.
• Understand and address diverse user segments throughout their journey, tailoring strategies to meet their specific needs.
• Translate high-value behaviors and motivations into campaign strategy, with a focus on optimizing current programs. Look for opportunities to increase our engagement with title repertoire expansion (watch more content on Peacock).
• Partner with Data Science and interpret models of subscriber behaviors to better inform campaign strategy across multiple audience cohorts and content categories.
• Synthesize briefs in alignment with brand teams to determine CRM support and priority.
• Generate creative, compelling, and succinct copy for email subject lines and preheaders
• Evaluate tactical testing results and use to inform ongoing testing strategy.
• Liaise with the Audience Management and CRM to determine right message, right time, right audience, right channel in alignment with overall CRM calendar.
• Continuously assess and optimize the user experience across all touchpoints, working closely with product teams to identify opportunities for improvement and innovation.
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return to Peacock and usage on platform.

Qualifications

• Bachelor’s degree
• 6-8 years of related experience, preferably in direct-to-consumer digital marketing, customer lifecycle marketing, CRM, and content planni