Director of Sales & Marketing

Choice Hotels International, Inc (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice® has more than 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com. 

The ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Our managed hotels portfolio includes Radisson Blu, Radisson, Radisson Red, Park Plaza, and Country Inn & Suites by Radisson.

Country Inn & Suites by Radisson, San Diego North

5975 Lusk Blvd

San Diego, CA 92121

Country Inn & Suites by Radisson, San Diego North is seeking a dynamic Director of Sales & Marketing to lead revenue strategy, drive market share growth, and elevate our presence within the competitive San Diego North market. We are looking for a strategic sales leader who thrives on building high-performing teams, cultivating key relationships, and delivering measurable results.

Our 180-room hotel features 5,000 square feet of versatile meeting and event space, on-site dining, fitness center, and full-size pool facility—positioning us as a premier choice for corporate, group, and leisure travelers.

As part of the Owned/Managed Hotel Division of Choice Hotels International, we offer strong internal growth opportunities and the support of a recognized global hospitality organization.

Salary range starts from $115,000 - $135,000 + quarterly bonuses and incentives.

Position Summary:

As Executive Leader of the property sales department, you will be responsible to drive all

top line revenues in assigned hotel with leadership, revenue management, and marketing/sales.

Responsibilities:

Serves as authority on sales processes, contracts, sales platforms and liaison for hotel’s collaboration

• Participates in the development of the hotel’s business strategies
• Participates in the development and implementation of sales strategies that support achievement of the hotel’s goals
• Provide leadership, onboarding, coaching and sales training to select sales managers
• Exemplifies excellent written and oral communication skills with all stakeholders, including ownership
• Achieves market share and revenue goals by directing the group, catering and banquet, negotiated/corporate/BT, and transient sales departments’ strategies and personnel

Maximizes revenue and market share:

• Uses data and technology to analyze, approve and drive sales across all revenue disciplines
• Develops and deploys sales and marketing strategies and personnel designed to maximize revenue opportunities and efforts
• Highly engaged participant in hotel’s strategy team, driving yield management strategies for the hotel
• Produces data and understands all trends and data including STR report data to align efforts
• Interprets sales feeders/drivers to deploy all marketing strategies including paid advertising, trade show travel, social media plans and other customer engaging marketing efforts
• Maximizes productivity while coaching sales team on sales techniques, optimizing sales tools and ensuring that strategies are aligned with the hotel’s market share goals
  • Develops yearly business plan, marketing calendar and budget with monthly updates on revenues and expenses in collaboration with the Executive Committee
  • Develops, reviews and implements annual, quarterly and monthly sales goals for sales team which are aligned with the