Senior Director, Product Marketing

Primary Purpose:

The Senior Director of Product Marketing is a strategic leader responsible for defining and managing the go-to-market strategy for Bright Horizons products and services. This includes taking the lead with positioning, messaging, and storytelling and developing and managing end-to-end marketing strategies in response to multiple inputs - including buyer/end user needs, stakeholder feedback, product features, and market trends - to maximize purchase and utilization of Bright Horizons.

As a leader on the Marketing team, the Senior Director will have an important voice in decisions related to marketing strategy and messaging, and research. This leader will define the marketing strategy for the combined portfolio of Bright Horizons products and services.

This hybrid role requires in-person work at our Newton, MA headquarters.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities:

• Set the integrated marketing strategy that aligns product marketing, demand generation, brand, content, lifecycle, and sales enablement – across the full Bright Horizons portfolio – into a cohesive growth engine.
• Build and manage end-to-end marketing strategies, including research to understand our audiences and differentiation, own the development of value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization.

• Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics to determine the strategic points of differentiation for Bright Horizons; respond with new strategies, messaging and campaigns that keep Bright Horizons top-of-mind with current and potential buyers.

• Foster a data-first culture: Leverage analytics to help determine go-to-market strategies and collaborate with marketing teams, sales teams, and strategic vendors to execute.

• Craft impactful stories and effective marketing strategies by deeply understanding our consumer and B2B clients and their unique needs.

• Serve as voice of the customer; possess deep understanding of the business strategy and be able to translate business imperatives into actionable and measurable marketing strategies.

• Leverage analytics to determine go-to-market strategies involving segments, and target buyers, and collaborate cross-functionally to help inform campaign and program strategy.

Minimum Qualifications:

• Bachelors degree
• 8+ years of marketing experience, preferably in the enterprise space

Preferred Qualifications:

• Experience developing product collateral and messaging that directly supports marketing campaigns

• Adept at managing tight timelines, competing priorities, and projects that span multiple departments

• Ability to cultivate strong relationships internally and externally, including with client and partner organizations

• Proven track record defining, staffing, and developing high-performing teams

• Fluent in demand generation strategies, tactics, and success metrics

• Demonstrated success developing campaigns that measurably generate interest in a product or service

• Excellent verbal and written communication skills

• Skilled public speaker with experience presenting to peers and external audiences in live and virtual settings

• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

• Proficient in marketing automation and CRM systems for campaign development and reporting

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $167,000-$186,000. The pay r