Senior Market Development Manager, Global Downstream - Digital Technologies
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
The Senior Market Development Manager owns the expansion of the Touch Surgery™ ecosystem into new markets and specialties. To succeed in this individual contributor role, this individual will need deep product knowledge paired with strong business acumen for each target market and an ability to work globally to form close partnerships. This position will report to the Director Global Downstream Marketing, Digital Technologies.
The role of Marketing has never been more central to the growth for Medtronic. We value Marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies and services. We strive for an integrated, seamless experience to meet our customer expectations and demands.
Onsite - this position is based in either Boston, MA or Lafayette, CO.
At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.
Responsibilities may include the following and other duties may be assigned.
Partner with regional marketers to identify and quantify new market opportunities and provide forecasting input.
Works closely with Region Led Markets and OU Led Markets to share best practices to accelerate technology adoption and supports developing the market through barrier resolution.
Create launch playbooks for use in new and existing markets.
Design and manage milestones to advance countries towards launch.
Represent marketing in order-to-cash commercial operations planning activities.
Partner with regional marketers to customize existing marketing and training materials to the region.
Lead and manage regular regional and global team meetings to provide updates, understand obstacles and share successes.
Provide Global Upstream Marketing team with VOC research into regional nuances in customer requirements.
Work with regional partners to evaluate the ROI for launching in a region or specialty.
Work with Key Opinion Leaders and societies in regions on market development efforts (includes conferences and campaigns).
Works closely with communications and other internal partners on market development strategies.
Presents to various audiences, including customers, sales, and other internal audiences as a compelling a
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