Director, iShares Brand Strategy & Activation

About this role

BlackRock's Global Brand team seeks an experienced marketing leader to join our team and shape the future of the iShares brand. The ideal candidate will have a proven track record in brand strategy, global marketing activation, and agency management, along with exceptional leadership capabilities. 

Team & Impact  

As part of the Global Brand team, you'll be an integral part of a dynamic marketing organization, collaborating closely with regional and local marketing teams around the world, as well as other marketing partners and creative agencies. As a steward of the world’s largest ETF issuer brand, your work will help put more financial opportunity in the hands of more people.  

Key Responsibilities:

Brand Strategy: 

• Develop and execute comprehensive brand strategies that align with company goals and drive brand growth.
• Monitor brand performance, analyze data, and make strategic decisions to enhance brand equity and market share. 
• Conduct market research to identify trends, insights, and competitive landscape. 
• Manage the brand and support global brand strategy, building towards a distinct, differentiated, and relevant brand. 
   

Brand Management: 

• Partner with activation teams to create brand content across all channels. 
• Implement and enforce brand guidelines to maintain brand integrity. 
• Develop and maintain the tools and training required to support the consistent understanding and execution of the brand strategy, architecture and identity system. 
• Manage internal initiatives to ensure the brand is understood and celebrated across the organization. 
   

Agency & Creative Platform Management: 

• Oversee the management of the firm’s global creative agency, including scoping, contracting, and day-to-day leadership 
• Oversee the development, roll-out, and evolution of the global brand platform 
• Work closely with regional marketing leaders and teams to implement and adapt the global strategy   
   

Leadership: 

• Provide leadership and strategic guidance to cross-functional teams, particularly regional marketing teams 
• Participate in strategic planning and decision-making at the senior management level. 
• Drive innovation and continuous improvement in brand management practices. 
• Consistently seek to enhance marketing effectiveness by tracking brand health. 

Qualifications & Experience: 

• 15+ years of experience in brand strategy and/or campaign management, either in-house or at an agency. 
• Proven track record of developing and executing successful brand strategies and campaigns. 
• Excellent project management and organizational skills. 
• Exceptional communication and interpersonal skills. 
• Detail-oriented and results-driven. 
• Ability to thrive in a fast-paced, dynamic environment. 
• Strong leadership and team collaboration skills.

 

For New York, NY Only the salary range for this position is USD$173,500.00 - USD$270,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

 

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and th