Content Marketing Manager

ABOUT HARVEST 

Harvest is an industry-leading software company building tools that help businesses thrive. We believe companies succeed by using their time intentionally, and our products support our customers by helping them plan, track, and understand their teams’ time.

Harvest was created in 2006 by two small business owners who were looking for a way to manage and grow their web design agency in New York City. What started as a solution for their own company has since evolved into a business intelligence platform embraced by thousands of professional services firms across the world who share the same drive to grow thriving, sustainable businesses.

Harvest is an independent, profitable company. We don’t have investors, shareholders, or a board of directors. Instead, our main drive is to serve the needs of our customers, so we put them at the forefront of every decision we make.

All of this is made possible by the incredible Harvest team. Our small but mighty workforce sits across 9 countries and 11 time zones, resulting in a rich working environment where diverse perspectives, backgrounds, and opinions inform every discussion and decision. We value self-discipline, scrappiness and a genuine curiosity to learn from one another.  Motivated by excellence and collaboration, our people are the engine that fuels our success.

ROLE OVERVIEW

The Content Marketing Manager will envision and execute a Content Marketing strategy that elevates the Harvest brand and engages with our prospects and customers, growing our audience to drive customer acquisition and improve customer lifetime value. Reporting to the Associate Creative Director and working closely with Product Marketing, they will become an expert in the professional services industry and gain a deep knowledge of its trends, habits, and key players in order to produce high value, insightful, unique content that speaks to the specific needs and pain points of our customers. They will work to position Harvest as a trusted source of knowledge for the industry and build customer advocacy, identifying a panel of customers who are willing to be a voice for Harvest, and seek industry voices to collaborate on our content efforts.

WHAT YOU'LL DO

Content Strategy

• Develop, evolve, and execute a Content Marketing strategy that aligns with Harvest’s business needs, key audiences, and the stages of the customer journey
• Become an expert in our audience of Professional Services teams to better understand our customer’s needs, preferences, and pain points to inform content strategy
• Define content goals, KPIs, and reporting to measure content effectiveness
• Partner with cross–functional teams including product, sales, and customer success to align content strategy with our broader goals
• Monitor and respond to industry trends and the content strategies of our competitors

Content Direction

• Build and manage an editorial calendar to ensure a consistent release of content across channels
• Contribute to defining the voice and tone of our content to ensure resonance and brand alignment
• Brainstorm and prioritize content topics based on strategic importance and potential impact
• Identify new content formats, channels, and external partners to amplify reach and engagement
• Incorporate SEO strategy into content development to ensure that Harvest receives value from improved organic search results

Content Production & Management

• Produce well-researched, insightful, high-quality content that resonates with and provides value to our audience
• Write, edit, and proofread various content types such as blog posts, white papers, case studies, and email campaigns
• Manage our social media presence
• Produce audiovisual content such as customer interviews, direct-to-camera educational videos, and audio content, in collaboration with the Marketing team and other internal and external partners
• Leverage automation and AI tools to optimize content output 
• Manage and run live webinars with customers and industry voices
• Collaborate with designers to ensure cohesive presentation of content and brand alignment

WHAT YOU'LL BRING

• 5-7 years of content marketing experience, preferably in a SaaS, B2B company
• Proven track record of developing and executing a successful content marketing strategy that delivers measurable business outcomes
• Data-driven mindset that develops metrics and reporting to understand performance
• Ability to manage content creators (writers, videographers, presenters), providing editorial guidance to deliver on-message and on-brand assets
• Exceptiona