Global Senior Alliance Marketing Manager - Technology Alliance Partners

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

Do you excel at building relationships and developing & executing marketing strategies?  Are you passionate about cyber security and AI? We’re looking for a Sr. Alliance Marketing Manager - Technology Alliance Partners to join our Global Partner Marketing team.  In this role, you will work with our partners and internal marketing teams to develop and execute strategic marketing programs. 

The Global Senior Alliance Marketing Manager is the lead for the global strategy, planning, development, and execution of integrated marketing campaigns for our Technology Alliance Partners. 

This role needs to deliver marketing campaigns across customer segments and industries, extending to other ecosystems routes to market to generate demand, build awareness and strengthen partnerships globally. In this capacity, the Sr Alliance Marketing Manager oversees all aspects of marketing; including event strategy, digital marketing, content development, core messaging and positioning, creative direction, marketing plans, sales enablement, and budget management (including co-fund sources). The Sr. Alliance Marketing Manager also cultivates relationships with internal and external Alliances and collaborates with stakeholders to drive pipeline and create a preference for Palo Alto Networks integrated solutions.

The Global Senior Alliance Marketing Manager drives strategic marketing initiatives to maximize the business impact of Palo Alto Networks joint solutions with Technology Alliance Partners, serving as a thought leader within the alliances. This role encompasses developing comprehensive go-to-market demand generation strategies, creating alliance messaging and materials, and identifying and influencing market opportunities, all while cultivating strong stakeholder relationships and analyzing results for the biggest impact. A deep understanding of both companies' products, target markets, and go-to-market strategies is critical.

This is an in office role 3 days/week in our HQ, Santa Clara CA 

Your Impact

This role is responsible for driving pipeline through successful co-marketing programs and requires experience in establishing the marketing strategy and executing programs with strong project management skills. You must be comfortable working in a self-directed environment and independently execute many marketing deliverables including value propositions, solution briefs, global marketing plans, user conferences, and Regional events.

• Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing. 

• Develop joint marketing plans with clear strategies and the tactics to deliver results. Manage the execution of the plan and take ownership of the results, working with partners and internal stakeholders and partners to optimize marketing plans.

• Develop and maintain strong relationships w