Social Media Community Specialist

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

You know us as the food and beverage company behind a lot of your favorites like Stouffer’s, Coffee Mate, Toll House, Lean Cuisine and DiGiorno, as well as new discoveries like Essentia, Maison Perrier and Sanpellegrino! Across our organization, we’re creating a workplace where collaboration is important, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.

 

POSITION SUMMARY: 

The Social Media Community Specialist is responsible for managing the organic social channels for Nestle brands across TikTok, Instagram, Facebook, Twitter (X), and more. This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. We’re looking for a motivated self-starter who’s passionate about connecting with consumers in relevant ways.  

 

PRIMARY RESPONSIBILITIES:
Social Listening

• Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time 
• Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media 

Strategy

• Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more

Execution and Engagement 

• Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams 
• Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations
• Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing 
• Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed 
• Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
• Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping
• Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed

Integrated Marketing and Cross Functional Collaboration 

• Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute
• Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations 
• Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
• Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management 
• Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team

Reporting

• Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights