Senior Manager, Global Integrated Brand & Marketing

ALTRA – Senior Manager, Global Integrated Brand & Marketing

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more about ourselves and the world around us, Altra just may be the place for you.

To learn more about our values and our culture, visit Altra Careers or www.altrarunning.com.

What will you do?

A day in the life of a Senior Manager, Global Integrated Brand & Marketing at Altra looks a little like this.

The Senior Manager for Global Integrated Brand & Marketing will be responsible for translating Altra’s global brand strategy into cohesive, scalable storytelling that drives both cultural relevance and commercial growth. This role connects marketing/creative, product, regional, and commercial teams to deliver integrated campaigns and tools that bring the brand to life consistently around the world. Reporting to the Global Brand & Marketing Director, this role will act as a brand steward and a partner to the Brand & Marketing leadership team, ensuring every initiative strengthens Altra’s purpose, positioning, and long‑term impact.

Let’s break down that day-in-the-life a bit more.

INTEGRATED GLOBAL MARKETING

• Partner with the Global Brand & Marketing Director supporting tier 1 and leads tier 2 and 3 integrated global brand marketing moments that align seasonal and business priorities, and cultural moments across our consumer touchpoints globally.

• Act as a central connector across teams, influencing creative/marketing, product, regional marketing, and ecom/digital teams, ensuring a cohesive global narrative and consistent execution.

• Own the global integrated marketing calendar points, aligning storytelling, content, and activation timing across North America and regional markets.

• Partner with Global Marketing Director and Product teams to ensure consumer, competitive, and cultural insights are reflected in the creative briefs.

• Monitor campaign performance and brand health metrics, partnering with ecom, paid media and Marketing Director to inform optimizations and future planning.

BRAND WEBSITE

• Own the global Altra brand story telling website strategy, ensuring it is a best‑in‑class destination for storytelling, education, and brand expression, beyond ecommerce.

• Partner with ecom team to define homepage storytelling, brand moments, and content prioritization across seasons and ensures the homepage looks cohesive.

• Ensure brand consistency across global and regional site implementations while enabling market‑specific relevance.

• Lead website content planning for brand and product story telling moments.

• Partner with SEO, CRM, and performance teams to ensure brand storytelling supports traffic, engagement, and conversion goals without compromising brand integrity.

• Continuously evaluate site performance and user behavior on brand story telling pages to inform future brand storytelling opportunities.

BUSINESS OPPORTUNITIES

• Identify and help develop brand‑led commercial opportunities that drive incremental revenue and build on winning styles. 

• Partner closely with Ecommerce/CRM, Wholesale, Product, and Regional teams to ensure brand strategy supports business growth objectives across channels.

• Translate brand initiatives into sellable moments—including product launches, seasonal stories, partnerships, and activations.

• Support go‑to‑market planning by shaping marketing plans, product narratives and consumer value propositions that strengthen commercial impact.

• Monitor performance and brand KPIs tied to commercial initiatives, partnering with Insights and Analytics to inform optimization and future opportunities.

• Ensure that all growth initiatives reinforce Altra’s positioning, values, and long‑term vision—building a brand that scales sustainably.

GLOBAL COMMUNICATIONS & TOOLKITS

• Develop global brand