Associate Director, Retail Media

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

Role Purpose
The Head of Retail Marketing will establish and lead Unilever Beauty’s U.S. Retail Marketing function, bringing together shopper marketing, retail media, and commerce activation into a single, future-fit capability. This role will ensure integrated brand storytelling across retailers, optimize investment across retail and shopper levers, and deliver measurable growth.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Set the Strategy: Define the holistic Retail Marketing strategy that connects brand equity, retailer priorities, and consumer/shopper needs.

• Integrate Shopper & Retail Media: Lead joint planning across shopper and retail media, ensuring consistency with national media and Amazon performance.

• Build Best-in-Class Execution: Oversee the development of retailer-ready creative assets, in-store activations, and retail media campaigns that drive conversion.

• Measurement & ROI: Establish a clear measurement framework for retail marketing, with emphasis on incrementality and closed-loop learning.

• Cross-Functional Leadership: Partner with Brand, Sales, Media, and E-Commerce to drive aligned retail marketing plans and maximize impact of investment.

• Team Leadership & Capability Building: Build and coach a high-performing team; design ways of working that balance agility with operational rigor.

• Innovation & Test-and-Learn: Pilot new retail marketing approaches (emerging retail media networks, personalization, creative automation) and scale what works.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 8–12+ years of experience in retail marketing, shopper marketing, media, or e-commerce.

• Proven success integrating shopper and retail media investments.

• Strong commercial acumen and experience working closely with Sales and Retailer partners.

• Comfort with measurement systems (MMM, incrementality testing, retail media reporting).

• Ability to lead cross-functional teams and influence senior stakeholders.

• Strategic mindset with hands-on execution ability—able to both architect the system and run it.

Success in this Role

• Retail Marketing is recognized as a core growth driver, not a cost center.

• Brands experience stronger, more consistent retail presence across channels.

• Retailer partnerships deepen through joint plans that marry equity and conversion.

• Retail media spend delivers provable incrementality and integrated learnings.

• The function becomes a model for future-fit ways of working in beauty and beyond.

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space |