Sales Associate

Job Description – Sales Associate

Classification: Non-Exempt                                                                                                                                                                                           
Management Level: N/A                                                                                                                                                                                     
Reports to: Studio Manager

Summary/Objective                                                                                                                                                                                                  
The Sales Associate is responsible for supporting front-line studio operations and delivering an exceptional member experience at every interaction within AFG HoldCo studios. This role serves as a key point of contact for both prospective and current members. Responsibilities include confidently sharing the brand story, driving membership sales, and fostering strong relationships to support retention. The Sales Associate partners with the studio team to achieve sales goals, maintain a high-energy and welcoming environment, and ensure a seamless studio experience. This role requires a positive, service-oriented mindset, strong communication skills, and a drive to meet and exceed performance expectations. The Sales Associate reports directly to the Studio Manager.

Essential Functions                                                                                                                                                                                                   
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

·        Deliver a welcoming, inclusive, and high-energy experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards.

·        Accurately complete and maintain all required member documentation and records using company systems and tools.

·        Participate in scheduled team meetings, trainings, and development opportunities.

·        Conduct studio tours, clearly communicate membership options, and confidently answer questions about programs and services.

·        Partner with studio team members to create a seamless and positive experience for prospective and current members.

·        Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.

·        Build relationships within the local community to increase brand awareness and generate new business opportunities.

·        Support marketing initiatives, including social media engagement and participation in community events and studio activations.

·        Maintain a clean, organized, and well-presented studio environment in alignment with company standards.

·        Communicate effectively with members and prospects across multiple channels (in-person, phone, email, and text).

·        Accurately process sales transactions, including cash and credit card payments, with a high level of integrity and attention to detail.

·        Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate.

·        Understanding of and commitment to exceptional customer service and the core values at AFG HoldCo.

Core Competencies 

·        Teamwork – demonstrates positive attitude and the ability to work effectively in a team environment.

·        Efficiency Orientation – gets the most out of limited resources while achieving quality results.

·        Flexibility – responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.

·        Mature Confidence – approaches others assertively, responsibly, and supportively.

·        Integrity – Demonstrates honesty and strong values through consistent action.

·        Flexibility – demonstrates the ability to respond to change and others’ ideas comfortably. 

·        Emotional intelligence – Demonstrates awareness of others’ feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.

·        Proficient with Microsoft Office Suite and graphic design tools like Canva.

·        Maintains professionalism and a