Senior Manager, Marketing Content
MeasurablAbout the role
About Measurabl
Measurabl has developed the leading ESG (environmental, social, governance) data management solution for commercial real estate—and we’re looking forward to doing so much more! Our team is a diverse group of innovators, leaders, and creators who are passionate about the work we do. We believe technology plays a central role in creating a sustainable, equitable world, and we’re working to build something that matters.Overview:
We're seeking a talented Marketing Content Manager with 7+ years of experience, including real estate or sustainability expertise, to drive our content strategy forward. This role requires excellent writing skills (long and short form copy), multimedia experience, SEO expertise, and familiarity with WordPress for updating website content. Additionally, the Content Manager should understand how to measure the contributions of content to marketing results, providing insights to optimize our content strategy over time.
Essential Functions & Responsibilities:
The essential functions and responsibilities for this position include but are not limited to, the following. Other duties may be assigned as needed.Develop and execute a comprehensive content strategy aligned with our marketing goals and target audiences.
Develop and manage the marketing content calendar to ensure timely delivery of content across all channels.
Build a thought leadership program for the CEO and select members of the executive team to champion real estate sustainability, grow exposure, and build an engaged audience. Ensure thought leadership efforts are aligned with brand objectives.
Orchestrate content development efforts by media partners, PR firm, and creative agencies
Create high-quality long and short-form written content, including articles, blog posts, case studies, whitepapers, email campaigns, and advertising copy for digital channels and social media. Ensure messages resonate with our audience and drive engagement.
Script and guide the agency or internal production of multimedia formats such as videos, infographics, and podcasts to enhance the reach and impact of our content.
Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our website and other digital channels.
Collaborate with internal stakeholders, including marketing, sales, and product teams, to ensure alignment and consistency across content initiatives.
Update and maintain website content using WordPress, ensuring accuracy, relevance, and a positive user experience.
Champion our brand image and standards internally and externally.
Measure and analyze the performance of content using relevant metrics and tools, providing insights and recommendations to optimize content strategy and improve marketing results.
Stay up-to-date with content marketing best practices, emerging technologies, and new tools to drive innovation and effectiveness.
Education & Experience:
We have identified the following programs, experience, and knowledge that have helped others find success in this role at Measurabl. We understand though that knowledge comes from many forms of learning and experiences. Above all, we consider a person’s potential impact in the role and value their unique path to this point in their career.Bachelor's degree in Marketing, Business Administration, or related field.
Bachelor's degree in Marketing, Communications, Journalism, or related field.
7+ years of experience in content marketing, digital marketing, or related roles, with a focus on writing and content creation.
Excellent writing and editing skills, with a keen eye for detail and a strong grasp of grammar, punctuation, and style.
Deep knowledge of the real estate industry and/or sustainability, with the ability to translate complex topics into compelling and accessible content.
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