Member of Marketing, Product Marketing

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Founded in 2017, Anchorage Digital is a regulated crypto platform that provides institutions with integrated financial services and infrastructure solutions. With the first federally chartered crypto bank in the US, Anchorage Digital offers institutions an unparalleled combination of secure custody, regulatory compliance, product breadth, and client service. We’re looking to diversify our team with people who are humble, creative, and eager to learn.
We are a remote friendly, global team, but provide the option of working in-office in New York City, Sioux Falls, Porto, Lisbon, and Singapore. For our colleagues not located near our beautiful offices, we encourage and sponsor quarterly in-person collaboration days to work together and further deepen our Village.
This individual will think strategically about how to win our market and then lead successful go-to-market initiatives. They will be responsible for developing the strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings. We’re looking for thoughtful people who can blend ideation and implementation, then articulate crisp value propositions to clients, the market, and to our team.
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Member of Marketing, Product Marketing role:

Technical Skills:

• Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies.
• Write content with strong copywriting skills and fluency in our brand voice.
• Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging.

Complexity and Impact of Work:

• Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption.
• Manage product launches as well as the introduction of new product and service features by leading client communications across channels.

Organizational Knowledge:

• Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives.
• Develop fluency in our product and platform capabilities.

Communication and Influence:

• Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team.
• Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements.

You may be a fit for this role if you:

• Are comfortable writing short- and long-form content for an institutional audience.
• Have deep knowledge of crypto or finance.
• Have experience leading marketing campaigns in a cross-functional environment.
• Are someone who constantly searches for new client and market insights to inform positioning.
• Are keen to become an expert in technical product features and influence how they’re differentiated.
• Read about b2b product marketing tactics during your free time.

Although not a requirement, bonus points if you:

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

Compensation at Anchorage Digital:

• Compensation at Anchorage Digital is market-driven and data-informed. All full-time employees receive a market-leading salary, meaningful equity, and a generous perks and benefits package.
• Compensation Range: $170,000 - $210,000. The salary range may be inclusive of multiple regional locations and job grades. This compensation range will be narrowed during the interview process based on skills, abilities, and experience required.  ****We partner with third party firms annually to verify equity, cash, benefits, and perks benchmarks.
• Benefits: Anchorage Digital is proud to provide market-leading benefits and perks to our employees. We are only 1% of companies who offer 100% health, dental, and vision coverage for you and your dependents. This means no monthly out-of-pocket premiums for you or your family. We offer a wide range of benefits to our employees globally.
• You can learn more about our culture and perks and benefits

  Apply for this role

  Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.

  Apply Now →Generate Application Kit

  Free account required — sign up in 30s

  Report an issue

  Company

  Anchorage Digital

  View company profile →