Content & Brand Manager

Job DetailsJob Location: Watson Furniture Group - Poulsbo, WAPosition Type: Full TimeSalary Range: $75,000.00 - $95,000.00 Salary/yearWelcome. We’re glad you’re here. And we’re not just saying that. We’re glad we’re here too. We are proud of this company and take great pleasure in introducing you to the Watson difference. 

 

We are builders. For more than 60 years we have designed and built revolutionary and award-winning workplace solutions for some of the most dynamic and innovative companies. Our designs are functional, simplistic, and manufactured with a high respect for our environment and our people. We are proud to source the best talent and materials at our manufacturing facility in Poulsbo, WA. 

 

We're looking for a Content & Brand Manager who can translate strategy, products, and customer insights into compelling stories that move people to action. This role serves as a steward of the Watson brand and is responsible for helping shape how we communicate with customers, dealers, architects, designers, and the broader market. You'll partner closely with the Director of Marketing, Art Director, Product teams, and business leaders to develop messaging, launch plans, campaigns, and content that support business growth and strengthen our brand. 

 

You are equal parts storyteller, strategist, and editor. You understand how to turn complex information into clear, engaging messaging and know when to leverage AI tools — and when human judgment, creativity, and brand stewardship matter most. 

If you enjoy finding the story behind the product and helping others understand why it matters, we'd love to meet you. 

 

Welcome to The Orchard 

This role is based primarily on-site at The Orchard, our breathtaking Pacific Northwest workplace in Poulsbo, Washington. 

Following initial onboarding, this role is expected to work on-site four days per week. 

 

The Orchard is where our products are designed, built, photographed, tested, launched, and improved. The best stories come from being close to the work, the people, and the products themselves. 

 

Being on-site matters in this role. Great content requires context, collaboration, and curiosity. 

 

What You'll Do 

Content Strategy & Planning 



Develop and manage content strategies aligned with company and division objectives  





Build content calendars and editorial plans across multiple channels  





Identify opportunities to engage customers throughout their journey  





Ensure content supports business priorities and customer needs  



Product Launch & Go-to-Market Support 



Develop product launch briefs and messaging frameworks  





Translate technical product information into customer-focused messaging  





Partner with product, sales, and marketing teams to support launch readiness  





Help ensure consistent and compelling communication during new product introductions  



Brand Storytelling & Messaging 



Maintain and evolve Watson's brand voice and messaging standards  





Develop campaign narratives and customer-facing stories  





Create content that reinforces Watson's positioning and values  





Ensure consistency across customer touchpoints and communication channels  



Thought Leadership & Brand Building 



Help shape Watson's voice within the commercial furniture and workplace industries  





Develop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertise  





Partner with leaders across the organization to turn ideas, perspectives, and expertise into compelling content  





Support long-term brand awareness and market positioning through strategic storytelling  



Sales Enablement 



Develop sales collateral, presentations, case studies, and customer success stories  





Support sales teams with messaging frameworks and content resources  





Partner with business leaders to create tools that help communicate value effectively  



Creative Collaboration 



Develop creative briefs and content requirements  





Partner closely with the Art Director and design team to bring stories and campaigns to life  





Review content and creative assets for consistency, quality, and brand alignment  



AI & Content Innovation 



Utilize AI tools responsibly to improve content development workflows  





Develop prompts, frameworks, and processes that enhance efficiency without sacrificing quality  





Help Watson stay current with emerging content and communication technologies  



 
QualificationsWhat You'll Need to Know 

3–7 years of experience in content marketing, brand marketing, communications, journalism, public relations, or a related fie