Head of Demand Generation

About Employer Direct Healthcare

Employer Direct Healthcare is focused on giving access to quality & affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.

We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.

About You:

• You have a drive and AMBITION to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You CARE deeply for your customers. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• You thrive in a TEAM ENVIRONMENT. Collaboration is key in innovation and creating change.
• A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
• You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
• INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.

If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.

Please apply to our role & someone from our HR Team will reach out to help you navigate our interview process.

Head of Demand Generation

EDH is moving through a transformative phase in growth and our market positioning. This is illustrated by triple digit top line growth through client acquisition and member activation. To maintain this pace and to unlock the potential presented by growing market demand, EDH has embarked upon a 3-fold increase in the GTM and Commercial Teams in the near future.

We are seeking a Demand Generation leader with a proven track record in executing personalized ABX strategies tailored to individual accounts.

Employer Direct Healthcare is looking for an experienced Demand Generation leader for our Commercial team. If you love working in a fast paced, rapidly scaling, high-growth organization this is the role for you. This role will set the demand strategy for the marketing team to drive increased awareness and consideration among HR leaders, benefit consultants and potential partners. You’ll work closely with sales leaders, marketing peers and commercial ops to set your strategy, manage results and scale.

Growth is the core commercial goal and enabling the team to achieve the Company’s objective will be the priority.

Additional About You - Demand Generation Focus:

• You believe in one team rather than marketing vs sales

• You have a passion for a customized, one-to-one ABX approach
• You relish in the challenge in build from the ground up
• You will be ready for, and seeking, an opportunity to engage in your next career challenge.
• You have worked actively in a GTM or Marketing role in a highly competitive industry where you have thrived on operational excellence.
• You must be excited by the vision for a fast-growing healthcare company with market leading position, in a market that is poised to grow exponentially over a 5-year horizon.
• Integrity guides you in life. Focusing on the truth versus just giving people the answer they want to hear.
• Most of all you will want to lead. This requires confidence to partner with the C-Suite Officers at Employer Direct Healthcare, to build upon and inspire a new team, and to be unrelenting in operational improvement and excellence.

Responsibilities and Duties

• You will report to the VP, Growth Marketing and be the trusted partner working on, and take responsibility for:

• Design and execute a demand generation strategy that will build the top of funnel and nurture prospects across our sales lifecycle.
• Own our marketing automation suite, including implementation and management
• Define the inbound strategy for paid, SEO, chat and other relevant channels
• Build and deploy outbound campaigns including events, email and direct mail<