Marketing Manager, Events

Build your big career with the firm that does Big Law, Better. McDermott Will & Emery is a leading global law firm that brings together more than 1,400 lawyers and 1,200 business professionals. We celebrate excellence, collaboration, and community and have been recognized as a top workplace by USA Today, Fortune, The American Lawyer, Vault and others. We are also certified by Great Place to Work. 

At McDermott, we don’t just invest in your future, we accelerate your career – wherever it may lead. That includes supporting you both in and outside of the office. 

With us, you’ll find: 

• A firm where everyone belongs: Our award-winning culture prioritizes warmth and authenticity — we encourage you to be yourself!  

• Enthusiasm for all perspectives: We’re smarter and stronger when everyone has a voice and a seat at the table. We welcome unique viewpoints and ideas, and we make opportunities for you and your career to thrive.  

• Support to feel your best and do your best: Wellness is integral to building a successful career and a rich life. That’s why our benefits program supports your physical, emotional, mental, and financial health, with an emphasis on work-life balance.  

  

• Real rewards for real work: We offer generous compensation packages that recognize hard work and excellence.   

Job Description:

The Marketing Manager, Events is a strategic advisor and agile marketer responsible for shaping and executing marketing strategy for McDermott’s best-in-class signature events, which include high-impact forums, thought leadership summits, and bespoke industry gatherings attended by business leaders. As a collaborative partner and strategic advisor to internal stakeholders and third-party vendors, you’ll leverage deep business and marketing acumen to design world-class brand experiences, drive measurable business impact, and continually evolve our event playbook and strategy. You’ll champion data-driven decision-making from concept through post-event analysis, ensuring McDermott’s brand recognition – and bottom-line results – grow with every touchpoint. The ideal candidate will have a proven track record of running successful events in both the hybrid and in-person environments, have experience in digital marketing, excellent interpersonal and written communication skills, as well as experience managing several events in parallel.

Essential Functions and Responsibilities:

• Develop and implement end-to-end event marketing strategies, including pre-, during-, and post-event, that align with Firm objectives and audience insights
• Serve as a strategic advisor to stakeholders, offering consultative guidance and translating business goals into compelling event marketing strategies
• Blend creative marketing savvy with strong commercial insight to maximize ROI, uncover growth opportunities, and elevate brand presence
• Manage multiple projects and competing deadlines by collaborating with cross-functional teams, including the business development, marketing technology, digital marketing, customer relationship management (CRM), external communications, internal communications, and brand teams
• Oversee production and distribution of promotional assets, including email campaigns, digital ads, social media, web content, and video, to drive registrations and deepen engagement
• Innovate and iterate on engagement tactics, such as live polling, gamification, and follow-up nurture tracks, to extend event reach and content lifespan
• Define and track event KPIs, including engagement, conversion rates, and post-event survey feedback capturing data at every stage to inform continuous improvement
• Translate quantitative and qualitative insights into actionable recommendations, presenting clear ROI analyses and strategic next steps to stakeholders

Job Specifications:

• Bachelor’s degree
• At least seven (7) years of related work experience
• Proficiency with key marketing technology platforms, including Cvent, Eloqua, WordPress, Salesforce, Vidyard, and Survey Monkey
• Demonstrated ability to successfully and confidently present in both an individual and/or group setting at all levels of an organization
• Experience leveraging data to make informed recommendations
• Self-starter with strong time management and organizational skills
• Strong attention to detail and the ability to manage multiple high-profile relationships in a fast-paced environment
• Demonstrate strong communication of plans and tactics across organizational stakeholders while being able to roll up sleeves and execute
• Knowledge of Microsoft Office Suite