Senior Creative Strategist

Senior Creative Strategist – Carlsberg Group, Copenhagen

 

 

As part of Carlsberg Group’s newly created Creative & Experience team, the Creative Strategist will play a pivotal role in driving our creative transformation within the wider marketing transformation for the growth agenda.

 

You will contribute significantly to shaping and delivering world-class campaigns and brand experiences that win the hearts and minds of consumers and support growth, working in close collaboration with our global and local brand teams as well as agency partners, under the motto ‘stay restless, aim higher, push forward’.

 

This role is perfect for a creative and strategic thinker who thrives at the intersection of brand strategy, creative development, and consumer culture.

 

What you’ll be doing

• Partner with brand teams, globally and locally across our 150+ brands portfolio to translate brand strategies and positioning into breakthrough creative platforms, campaigns, and experiences
• Act as the strategic & creative bridge between our brands’ business priorities, consumer insights, and agency creativity
• Co-Lead creative brief development that inspires engaging culturally relevant, and distinctive work
• Collaborate with external Creative, Media, PR, Social, Partnership and experience agencies to co-create ideas and experiences that build brand equity and drive commercial growth
• Pilot inhouse content development on identified brands, formats and platforms (ie social, reactive, product/pouring shots…leveraging GenAI)
• Support the VP Creative & Experience in embedding new ways of working, creative excellence standards, and best practices across the marketing organization
• Track global creative, cultural, and experiential trends to inform and inspire brand and campaign development
• Partner with insights, digital, and media colleagues to ensure integrated, consumer-first experiences across touchpoints
• Help build Carlsberg Group’s reputation as a design- and creativity-led company internally and externally

 

What we’re looking for

• 10+ years of experience as Creative in an Agency or Independent
• Extensive experience in crafting and executing campaigns that have received awards, with a focus on diverse markets, notably in Europe and Asia
• Skilled at writing clear, inspiring briefs and bringing strategic clarity to complex challenges
• Confident collaborator with both brand managers and agency partners, adept at facilitating productive decision-making at senior levels
• Curious, culturally connected, and dedicated to building brands with creativity and purpose
• Experienced in communication and storytelling skills, both written and verbal
• Experience in FMCG or beverages

 

What you can expect

What We Offer

• The opportunity to be part of a newly created global Creative & Experience team, shaping the future of creativity at Carlsberg Group.
• A high-impact role at the heart of Carlsberg’s Marketing Transformation for Growth.
• A collaborative, purpose-driven, and entrepreneurial culture where creativity is celebrated
• Global exposure, working across some of the world’s most iconic beer and beverage brands
• A chance to leave a creative legacy within one of the world’s leading brewers.

 

In Carlsberg, we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company.

 

All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

 

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft drinks and coffee in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of Carlsberg City District in Valby, Copenhagen
• Opportunities to have fun together during regular Friday