Marketing Manager, Sr

Overview

Old National Bank has been serving clients and communities since 1834. With over $70 billion in total assets, we are a regional powerhouse deeply rooted in the communities we serve. As a trusted partner, we thrive on helping our clients achieve their goals and dreams, and we are committed to social responsibility and investing in our communities through volunteering and charitable giving. 

 

We continually seek highly motivated and talented individuals as our people are critical to our success. In return, we offer competitive compensation with our salary and incentive program, in addition to medical, dental, and vision insurance.  401K, continuing education opportunities and an employee assistance program are also included in our benefit suite. Old National also offers a variety of Impact Network Groups led by team members who are passionate about driving engagement, creating awareness of diverse backgrounds and experiences, and building inclusion across the organization.  We offer a unique opportunity to join a growing, community and client-focused company that is firmly rooted in its core values.

Responsibilities

The Marketing Manager – Commercial Banking is responsible for developing and executing integrated marketing strategies that support growth, retention, and share-of-wallet expansion across Old National’s Commercial Banking business. This role serves as the primary marketing partner to Commercial leaders and relationship teams, translating business priorities into targeted, compliant, and measurable marketing initiatives that drive pipeline development, client engagement, and brand differentiation.

 

Salary Range

The annual salary range for this position is $81,700-$165,100 plus incentive bonus. The base salary indicated for this position reflects the compensation range applicable to all levels of the role across the United States. Actual salary offers within this range may vary based on a number of factors, including the specific responsibilities of the position, the candidate’s relevant skills and professional experience, educational qualifications, and geographic location.

 

Key Accountabilities

Commercial Marketing Strategy

• Develop and execute commercial marketing strategies aligned to growth, retention, and share-of-wallet priorities.
• Translate Commercial Banking strategies (e.g., Treasury Management, Specialty Industries) into integrated, multi-channel campaigns.
• Lead demand generation, ABM, client lifecycle, and cross-sell initiatives that support pipeline development and client acquisition.
• Align marketing efforts to sales enablement needs and commercial revenue objectives.

Stakeholder Leadership

• Serve as the primary marketing partner to Commercial Banking leaders, relationship teams, and specialty lines.
• Build trusted relationships with Commercial executives, product leaders, and sales teams to align priorities and execution.
• Act as a strategic advisor, bringing insights, best practices, and recommendations grounded in commercial banking and B2B marketing.
• Collaborate cross-functionally with Creative, Digital, Brand, Analytics, Legal, Compliance, and external partners.

Content & Thought Leadership

• Oversee development of commercial-facing content including sales collateral, product guides, web content, and client communications.
• Develop and maintain Treasury Management product guides and digital content.
• Partner with internal experts and vendors to create thought leadership that differentiates Old National in the commercial marketplace.
• Support commercial events, webinars, sponsorships, and client forums to drive engagement and relationships.

Measurement, Optimization & Project Management

• Establish KPIs and success metrics for commercial marketing initiatives, including engagement, leads, and pipeline contribution.
• Monitor performance and optimize strategies based on insights, market dynamics, and stakeholder feedback.
• Manage timelines, budgets, and resources across multiple concurrent initiatives.
• Bring a disciplined project-management and agile mindset to planning, execution, and follow-through. 

Key Competencies

• Communication: Effectively communicates ideas and information in a clear, organized, and persuasive manner. Adapts message, tone, and delivery method to the audience; demonstrates self-awareness and professionalism. Proactively shares insights and champions ideas with stakeholders at all levels. 

• Organization: Plans and priori