Sr. Associate, Affiliate & Performance Partnerships (Lume)

About Lume and Mando 

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

About the Role

We are seeking a Sr. Associate, Affiliate and Performance Partnerships to join our Lume + Mando Marketing team. In this role, you’ll have the opportunity to drive our brand’s growth and visibility by scaling our affiliate program, developing new marketing channels, and fostering key brand partnerships. As the Sr. Associate of Affiliate and Performance Partnerships, you will have a unique opportunity to forge high-level relationships on behalf of Lume + Mando across DTC, Amazon, and Retail.

What you will accomplish:

• Operational Management: Manage day-to-day operational tasks for Lume and Mando’s affiliate programs, including but not limited to: monitoring coupon code leakage on affiliate websites, ensuring placements go live on the specified date, extending commission rates to partners, negotiating placements, tracking paid placements, and more
• Application and Program Management: Help manage and report on affiliate campaigns that are run through Impact, TikTok Shops, Creator Connections, and Amazon Associates, and Amazon Affiliates in general. Build and maintain strong relationships with existing affiliate partners.
• Build Relationships: Source & recruit new partners to join the Lume affiliate program (across Amazon, DTC, and Retail) and ensure that, when applicable, they receive gifting from our brand. Ensure partners are set up for success by sharing brand guidelines, best practices, and more.
• Maintenance and Support: Create fun and engaging pitches to editorial partners and ambassadors, keeping them up to date on the latest new product launches and promotions to share with their audiences. Send out newsletters to all affiliate partners on Amazon, DTC, and Retail platforms on a weekly basis to alert them of different product focuses. Track and flag opportunities to leverage Amazon’s Creator Commerce ecosystem, including Live Shopping, Creator Connections, and shoppable video modules.
• Industry Insights: Compile industry research, competitive intel, information about new tools and opportunities, and produce recommendations for how to take advantage of these things.

• Strategic Thinking: Support the Affiliate Manager by executing affiliate marketing strategies that align with broader marketing goals, ensuring unique ideas surrounding Amazon, DTC, and Retail.
• Reporting and Analysis: Analyze campaign performance for DTC, Amazon, and Retail, providing actionable insights to improve conversion rate, drive new customers, and improve ROI across all partnerships. Evaluate attributed revenue, ROAS, CPA, and new-to-brand customers, sharing regular performance summaries with the Affiliate Manager.
• Gain a deep understanding of the nuances between Amazon Attribution (brand-side tracking) and the Amazon Associates (affiliate) program, and expertly apply guidance on when to use each—remaining fully compliant with Amazon’s updated policy (effective December 20, 2024) that prohibits simultaneous tagging via both systems for the same traffic.

• Cross-functional Collaborati