Associate Marketing Manager, Wine & Spirits

ABOUT SOTHEBY'S

Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Synonymous with innovation, Sotheby’s promotes access, connoisseurship and preservation of fine art and rare objects through auctions, private sales and retail locations. Our trusted global marketplace is supported by a network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Interiors, among many others.

The focus of Marketing is to support Sotheby’s Luxury departments in sourcing and promoting their auctions and buy-now channels including e-commerce and retail. Marketing will crucially reinforce Sotheby’s place in the broader art and luxury market ecosystem via partnerships, collaborations, and events. The Associate Marketing Manager will be a key point of contact for specialist departments in developing that narrative across all consumer touchpoints.

The Associate Marketing Manager is responsible for creating and implementing marketing strategies for categories within the Luxury division in New York, aligned with company goals.

This role should utilize all of Sotheby’s available channels: print, website, content, digital marketing, and events, and work on cross-functional teams to coordinate the execution of marketing campaigns. Key partners will include the Specialist Departments, Press, and Operations, as well as other Marketing functions such as Special Events, Digital Marketing, Editorial and Content & Creative. An unwavering attention to detail, rigor in execution, and a proven ability to think creatively, strategically, and analytically about marketing campaigns are fundamental to the success of this role.

RESPONSIBILITIES

•       Create and execute 360° multi-platform marketing campaigns for various Luxury categories including spirits, wine, watches, and others in New York to increase awareness, reinforce positioning, drive new client acquisition, and further engage the existing client base.
•       Brief our Creative Studio on marketing elements requiring design and storytelling, such as advertising, collateral, content, and exhibition assets.
•       Manage budget for marketing campaigns to support assigned auctions
•       Track and update marketing activity calendar, consignment promises, project timelines, media plans, and email/communication schedule.
•       Oversee and work collaboratively with colleagues in Press, Proposals, Content & Creative, Special Events, and Digital Marketing in the planning, local execution, and strategic promotion of marketing campaigns from start to finish. To include live/virtual events, exhibitions, collateral, and digital marketing, following global guidelines and program parameters. Ensure deadlines are met, and budgets are adhered to.
•       Develop meaningful collaborations and work with the global partnerships team when required to cultivate strategic relationships with tastemakers and brands to broaden our reach, increase awareness, and engage new consumers.
•       Create and maintain ongoing competitive analysis, identifying key trends in luxury industry programming, including the execution of auctions, events, and exhibitions.
•       Provide ad hoc project support as needed.

IDEAL EXPERIENCE & COMPETENCIES

•       Bachelor’s degree is required, emphasis in Business/Marketing is encouraged
•     2-3+ years of work experience in a marketing agency and/or an in-house marketing department
•       Background in the wine and spirits industry is strongly preferred
•       Experience in planning and executing marketing campaigns
•       A solid understanding of KPIs and campaign performance metrics across online marketing channels
•       A balance of strategic and creative thinking with strong analytical skills
•       An unwavering attention to detail and uncompromising excellent standards willing to constantly strive for improvement.
•       Excellent verbal, written communication, and presentation skills, as well as strong interpersonal skills
•       Solutions-oriented with strong process and project management skills
•       Ability to collaborate in a team environment as well as work independently
•       Able to prioritize in complex, fast-paced environments working on a number of different and varied projects at one time to tight deadlines
•       Highly motivated, organized, proactive, creative, enthusiastic, and resourceful
•       Proficient use of Outlook, Word, PowerPoint presentation development, Excel, and web analytics
•       Additional languages a plus

The proposed base salary for this position ranges fro