Product Marketing Manager - Digital Solutions

The Position

The Opportunity

The Product Marketing Manager, Digital Solutions role collaborates with global business partners to drive US market requirements into the current and future Digital Solutions portfolio. This role is responsible for internal processes that drive product launches, updates, and expirations while managing product availability-related inquiries. In conjunction with the demand planning team, the Product Marketing Manager is responsible for gathering market input and data to create product forecasts and business plans for assigned products. This role serves as the business owner and key point of contact for all matters pertaining to their portfolio to both internal and external business partners and stakeholders. The Product Marketing Marketing Manager effectively works within a cross functional team to inspire and influence above authority. The role monitors product supply, serves as a hub for outbound product communications, drives capturing voice of the customer insights, builds competitive intelligence and drives solutions to optimize the way we work. 

The role will develop in-depth knowledge related to relevant disease states, and how Roche delivers solutions to customers in these markets compared to competition. Duties are varied and complex, often involving research, analysis and solution development. Provides direction on issues of area of expertise and assists department leadership in setting strategic direction.  The Product Marketing Manager requires the regular use of originality and ingenuity. The candidate possesses and applies a comprehensive knowledge of a particular field or business function, and serves as the subject matter expert for utility and use of assigned products in the market. The role plans, conducts and oversees work involving the largest and most important/complex projects. Does not supervise but provides direction to the team on projects and assignments. Works with minimum supervision. Proactively communicates progress with management and other stakeholders.

Job Facts:

• Responsible for developing and executing a comprehensive portfolio/product strategy to accomplish business objectives

• Advises, supports and manages critical marketing initiatives across the Point of Care organization by reporting on special projects, business challenges and opportunities

• Works with internal US stakeholders to manage and support assigned product lines including, but not limited to forecasting, pricing, inventory management, and implementation of product updates

• Works with global team to influence product development and lifecycle decisions as US customer and marketing representative

• Serves as the technical expert for their specific area of responsibility

• Develops business area mastery via deep understanding of market segments & trends, business model, analysis of critical success factors, sales forecasting, competition, and customer needs

• Drives or participates in business area annual operating planning process, development and execution of tactics, evaluation of tactics performance with metrics through business reviews, effective communication with internal and external partners

• Directs, uses and translates market research and customer insight to shape product/portfolio strategies

• Develops and executes comprehensive go-to-market strategies that contribute to growth of overall Point of Care business

• Inspires impactful business solutions and positive change by encouraging, motivating and empowering others

Who You Are:

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 5 years of marketing, business, sales or related business experience

Preferred Qualifications:

• Strong written and verbal communication skills

• Proven record of navigating complex and challenging situations with tight timeline restraints

• Demonstrated experience setting a strategy vision and leading through to execution

• Proven ability to influence without authority, including strong stakeholder management

• Knowledge and experience with product management

• Knowledge and experience with product launches and/or downstream marketing
   

​Relocation is not available for this position.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and managem