Senior Product Manager - Ad Experiences

Teamwork makes the stream work.

 

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the role

The Viewer Experience organization owns how people discover, choose, and enjoy content on Roku—from the iconic Home Screen and navigation, to Live TV and Sports, to The Roku Channel and our mobile apps.

Roku is looking for a product manager to lead the development of next-generation Ad Experiences and Interactive Advertising solutions that help marketers and advertisers drive visually appealing, high-impact sponsorships on the platform.

The ideal candidate will have endless curiosity and can pair a global mindset with locally relevant execution. You should be a gritty problem solver and self-starter who can drive programs with the product and commercial teams within Roku and across external strategic partner organizations. The successful candidate will display a balance of hard and soft skills, including the ability to respond quickly to changing business needs. 

For New York Only - The estimated annual salary for this position is between $176,163 - $233,750 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you'll be doing

Product Strategy & Opportunity Assessment

• Identify & Quantify Opportunities: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities. Build robust business cases that balance short-term revenue goals with long-term ecosystem health.
• Strategic Roadmap Ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku’s overarching platform strategy and the evolving needs of the programmatic and direct-sales markets.

Product Execution & Lifecycle Management

• High-Fidelity Documentation: Author comprehensive Feature Guides / Product Requirement Documents (FGs / PRDs) and technical specifications. Translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery.
• Agile Innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats. Minimize "time to insight" by testing hypotheses in live environments.
• Operational Excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact.

Cross-Functional Leadership & Communication

• Engineering Partnership: Serve as the "voice of the customer" for the engineering team. Provide deep business context to technical leads to foster creative problem-solving and architectural scalability.
• Stakeholder Orchestration: Lead a cross-functional "squad"—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards.
• Vendor Ecosystem Management: Manage strategic relationships with 3rd-party technology vendors/partners. Ensure rigorous SLA compliance and influence their roadmaps to align with Roku’s proprietary tech stack.

Market Intelligence & Thought Leadership

• AdTech Subject Matter Expertise: Act as the internal authority on AdTech trends (e.g., CTV measurement, identity solutions, shoppable TV). Translate industry shifts into strategic POVs that influence executive decision-making.
• Competitive Benchmarking: Monitor the competitive landscape of streaming and hardware (OEMs) to ensure Roku remains the industry leader in native, non-intrusive, and high-performing ad experiences.

 

We're excited if you have

• 5+ years of experience in product management, building advertising and marketing solutions
• Domain expertise in AdTech, AdUX, OTT, and