Senior VP/Director, Marketing Strategy-Portfolio Design Service

About this role

Sr. VP/Director, Marketing Strategy-Portfolio Design Service

Our Team

BlackRock SMA Solutions manages over $208B, making it one of the largest SMA managers in the world. BlackRock Managed Models business manages over $150B in managed models and was the category creator for this critical business. USWA Product Marketing serves the US Wealth Advisory market, helping advisors, RIAs, and wirehouses tap into the personalization and tax-efficiency of separately managed accounts (SMAs) delivered by our experienced team of professionals.

Job purpose:

The USWA Product Marketing team is seeking a mission-oriented teammate excited to expand our Whole Portfolio marketing strategy and messaging, marrying our managed models product offerings with our HNW portfolio offerings. The ideal candidate will have expertise in developing and managing marketing strategies, exceptional content writing skills, and understanding of the financial advisor audience, and displays an understanding of fixed income, equities, options, and wrappers such as ETFs, Mutual Funds, and SMAs.  This person will also be able to manage a project with varying stakeholders from inception to completion.  As the Director, USWA Whole Portfolio Marketer, you will play a crucial role in building and commercializing our marketing strategy of our new and existing capabilities, reporting to the Head of Separately Managed Accounts (SMA) and Models Marketing.  You will also be responsible for the managed models marketing capabilities, including Custom Model Solutions (CMS) and Portfolio Design Solutions (PDS).

Key responsibilities:

• Build and manage our Models and Whole Portfolio marketing strategy and collateral to aid our commercial focuses
• Bridge the gap between asset classes and wrappers to tell new narratives that can help the financial advisor audience attract and retain high-net-worth clients
• Partner with digital marketing, sales, product, and compliance to prioritize and execute on content
• Prioritize and work with key stakeholders to drive messaging from inception to completion, as well as insure that KPIs are in alignment with broader firm goals

General:

• Excellent writing skill and editorial skills
• Able to take complex ideas and simplify them for the right audience
• Strategic thinker able to lead initiatives across functions (Product, Digital, Sales)
• Relationship builder with experience operating in a highly matrixed environment

Qualities we look for:

• BS/BA degree in finance, marketing or economics preferable
• 7+ years of marketing experience in financial services
• Some subject matter expertise with Separately Managed Accounts (SMAs), Option Overlays, ETFs, Managed Models
• Team management experience with the potential to have 1-2 direct reports
• Strong people and stakeholder management skills
• Expertise in content creation, design and a creative mindset
• Strength in writing and communication -- we want Marketers who make the complex simple, who can relate concepts with visuals and a minimum number of words
• A strong interest in investing and willingness to learn more in this area
• Strong project management skills and proven effectiveness at strategic relationship building across internal and external stakeholders – we seek a team player with strong interpersonal communication and presentation skills
• Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously, in a deadline-driven environment
• We seek someone who sweats the small stuff and has meticulous attention to the last 5% of the details
• Strong experience in PowerPoint and working knowledge of Excel

 

For San Francisco, CA and NY7 - 50 Hudson Yards, New York Only the salary range for this position is USD$130,000.00 - USD$173,500.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

 

For Princeton, NJ Only the salary range for this position is USD$120,000.00 - USD$163,500.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

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