Email Marketing Manager, Tock

The Tock Marketing team is seeking an experienced and driven Email Marketing Manager to join our growth marketing team. As an Email Marketing Manager, you will play a crucial role in driving prospect engagement and conversion through targeted B2B email nurture campaigns and overseeing B2C email initiatives executed through outsourcing partners. Your expertise in crafting compelling and engaging emails, as well as managing our Hubspot deployment, including marketing automations in support of email nurture campaigns, will be key in achieving our marketing goals. 

You will also play a significant role in analyzing campaign performance data and making recommendations on how to optimize efforts going forward.

You will report to the Growth Marketing Lead and this will be a full-time role. You will be based either in Chicago, New York City, or remotely in an approved location.

You’ll Get To… 

• Manage end-to-end execution of B2B email marketing initiatives for lead generation and nurture, utilizing HubSpot as the primary platform
• Set up workflows in HubSpot for automated email marketing campaigns, ensuring timely and targeted communications to our audience
• Create persuasive email nurture streams to drive prospect engagement and optimize conversion rates. Utilize ChatGPT tools to enhance email writing and personalization. Develop content recommendations to support email streams
• Develop and execute A/B tests to optimize email campaigns. Analyze results and apply learnings to continually improve campaign performance
• Collaborate closely with cross-functional teams, including the content lead, designers, and copywriters, to ensure the development of compelling content that aligns with email campaign objectives and resonates with the target audience
• Monitor, analyze, and report on campaign performance using HubSpot's analytics tools and pivot tables in Excel. Utilize insights to make data-driven decisions and optimize overall effectiveness
• Oversee HubSpot deployment, managing configuration, optimization, and integration with other systems
• Manage lead scoring models within HubSpot to identify and prioritize high-quality leads
• Stay up to date with industry trends and best practices in email marketing, incorporating innovative strategies to enhance campaign performance and deliver exceptional results
• Manage and coordinate B2C email initiatives executed through outsourcing partners, ensuring adherence to brand guidelines and marketing objectives

Who We’re Looking For 

• Proven experience as an Email Marketing Manager, Marketing Operations, Digital Media Analytics or similar role, preferably in a fast-paced marketing environment
• In-depth knowledge of HubSpot or similar marketing automation platforms, including experience with lead scoring models, workflow setup, and analytics
• Demonstrated digital analytics experience with the ability to monitor, analyze, and interpret email and cross-channel campaign performance data and make data-driven decisions
• Comfort with analyzing data in Excel or Google Sheets using pivot tables
• Proficiency in crafting compelling and engaging B2B email copy that drives customer engagement and conversion
• Familiarity with ChatGPT tools or other AI-powered platforms to write email copy and enhance performance and personalization
• Excellent project management skills with the ability to prioritize and manage multiple campaigns simultaneously
• Strong attention to detail and commitment to delivering high-quality work
• Excellent written and verbal communication skills
• Bachelor's degree in relevant field

Benefits & Perks

• A choice between medical plans with 100% covered premiums
• Flexible paid time off
• 401k with employer match
• Paid parental leave
• Fertility and adoption benefits
• Education reimbursement
• Pretax commuter benefits
• Employee Assistance Program
• Charitable donation match

Cash Compensation Range: $97,000 - $174,500 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. 

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Tock employees are eligible to receive equity in the company as part of their total compensation.

Tock's Growth

• Awarded Fast Company's "Most Innovative Companies" in 2021
• Awarded Built In's "Best Places to Work" in 2020, 2021, 2022, and 2023
• Awarded America's Hottest Brands of 2020 by AdAge
• Won Chicago Tribune's "Game Changer" Award for industry