Regional Sales Operations Manager

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Job Title:  Regional Sales Operations Manager

Location: Alpharetta, Ga, USA

Employment Type: [full-time] 

Regional Sales Operations Manager – North America

Reporting to: Vice President, Sales Excellence & Operations

Job Family: Sales Programs and Operations

Location: North America (U.S. or Canada)

Position Summary

The Regional Sales Operations Manager – North America serves as a key enabler of the Global Sales Excellence & Operations organization within the North American commercial business.

This role bridges global governance and local execution, ensuring the North American sales organization benefits from global frameworks, standardized tools, and best practices while tailoring implementation to the unique realities of the regional business.

This position plays a central role in driving operational discipline, CRM excellence, sales process adoption, data integrity, and actionable insights that enhance growth, efficiency, and predictability. The role partners closely with Global Sales Excellence, regional leadership, marketing, and customer success to enable a consistent and scalable go-to-market approach across the United States and Canada.

Key Responsibilities

1. Sales Tools & Systems

• Serve as regional owner and CRM Super User (Salesforce ONE CRM), ensuring data accuracy, adoption, and continuous improvement.
• Coordinate alignment between Salesforce and connected platforms such as LeanData, Highspot, Agentforce, and others.
• Represent North America in defining system enhancements and business requirements for global prioritization.
• Interface with Marketing (lead management and campaign tracking) and Customer Success (ticketing, chat, and renewals) to ensure end-to-end visibility and customer intelligence.

2. Sales Process & Governance

• Drive adoption of the Global Sales Process (Create, Win, Grow) across all go-to-market motions.
• Monitor sales process compliance and continuously improve stage utilization, data quality, and conversion accuracy.
• Partner with regional leadership to identify process bottlenecks and propose automation or simplification opportunities that enhance sales efficiency.

3. Sales Steering & Insights

• Maintain the Rhythm of the Business through disciplined pipeline reviews, forecast accuracy checks, and performance tracking.
• Deliver data-driven insights through dashboards and reports focused on ACV, incremental ACV, win rates, and forecast attainment.
• Support leadership in tracking Growth Objectives and Measures and recommend actions to improve sales execution and predictability.
• Translate data into business recommendations that drive revenue growth and customer success outcomes.

4. Sales Training & Enablement

• Assist in coordinating regional rollout of CRM and sales competence trainings, ensuring alignment with global methodology and relevance to the North American market.
• Partner with Global Sales Excellence and Enablement to reinforce methodology adoption through digital learning tools such as Highspot and LearnUpon.
• Track participation, completion, and impact of training initiatives to measure sales capability growth.

5. Sales Incentives & Compensation