Account Director, Social Media (Beauty)

Praytell is an integrated marketing and creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital and more. And we’ve picked up some pretty cool awards along the way, like PRWeek’s Best Place to Work (8x so far!), Agency of the Year and even a few your mom would recognize, even if she doesn’t fully get what you do for a living. Best of all, we’ve got a team of the smartest, kindest, most curious and supportive humans on the planet.

And guess what? There’s an empty seat here with your name on it. If you're looking for an opportunity to join an ambitious team that is singularly focused on doing great work with great people, we'd love to hear from you!

Overview:

We’re looking for an experienced Account Director who lives and breathes social media - someone who spots trends before they break, builds bold social campaigns and leads integrated work that actually moves the needle.

You should be fluent in developing and executing strategic social media and content plans across all digital platforms - always through a social-first lens anchored in earned storytelling and seamlessly connected to PR and influencer strategies. You know how to spark cultural moments that extend reach, drive engagement and fuel virality. You bring deep expertise across organic and paid social, search and emerging digital channels with a proven ability to optimize targeting, content and performance. You are also deeply experienced in community management and in shaping content strategy - guiding creative approaches and content plans that build, engage and grow loyal audiences.

You’re as comfortable conducting channel audits and analyzing audience data as you are turning insights into bold, actionable creative. You’ll lead cross-functional teams, mentor mid-level talent and manage budgets, timelines and client relationships with confidence and clarity. You thrive working autonomously and have successfully served as the account lead on large-scale programs - overseeing big budgets and multiple workstreams without missing a beat.

The ideal candidate brings 8+ years of social media experience working with both emerging and established brands - ideally in an agency setting and within an IAT. You must be based in New York or Chicago with proven expertise in the beauty category - from product launches to digital strategy and everything in between.

If you’re equal parts strategist, storyteller and team leader - and you love building campaigns that cut through the noise - this is the role for you.

Responsibilities:

• Client Service
• Start with ‘Yes’: Lead with optimism while ensuring recommendations are strategic and achievable.
• Spidey Senses in Tune: Anticipate client needs and market changes, proactively adjusting plans as needed.
• No Ego, No B.S.: Guide teams with clarity, focusing on outcomes over individual recognition.
• Trust & Transparency: Build trust through transparent communication and consistently deliver strategic value to clients.
• Sense of Humor & Short Memory: Maintain team morale and client confidence by staying calm and positive in challenging situations.
• Spirit of Partnership: Create lasting value for clients by aligning their needs with strategic opportunities and fostering collaboration.
• Account & Team Management
• Time & Budget Tracking: Oversee campaign budgets and timelines, ensuring that projects are completed efficiently and within budget while maintaining profitability for the agency.
• Workflow Optimization: Proactively identify and resolve bottlenecks across social media, influencer, and PR workstreams to ensure smooth and effective execution of campaigns.
• Employee Development: Mentor mid-level team members by providing constructive feedback, regular performance reviews, and personalized development plans to help them grow in their roles, particularly with an eye toward growing social and digital subject matter expertise.
• Client Communication & Strategic Counsel
• Client Liaison: Act as the primary point of contact for social-led accounts, managing high-level client communications, including emails, status calls, and reports. Navigate sensitive topics with professionalism and tact to ensure positive client relationships.
• Written Materials & Deck Development: Oversee and contribute to the creation of written materials such as status reports, presentations, and campaign recaps, ensuring alignment with client goals and agency standards. Provide guidance and feedback to elevate the quality of client-facing documents.
• Presentation Leadership: Lead key client presentations, confidently communicating strategic vision, campaign perf