Job Description Summary

Lead global marketing activities for Advanced Patient Monitoring (APM) product pipeline by partnering with cross-functional teams across engineering, sales, and marketing within the BD Connected Care portfolio. This is an exciting opportunity to launch a new product line within the APM portfolio and bring new technology to market.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Key Responsibilities:

• Lead the product strategy and launch for a new APM monitoring portfolio, assessing product feasibility, validating commercial opportunity, and guiding development of capital monitoring solutions

• Provide voice of customer in order to translate market needs and opportunities into overall strategic direction for the product portfolio and launch planning

• Lead market research efforts to support product development, claims generation, and launch strategy

• Collaborate cross-functionally with clinical, engineering, regional, and global marketing teams to define product strategy

• Coordinate and engage with other members of the BD Connected Care businesses to align on cross-business product design, launch strategy, and go-to-market activities

• Collect, analyze, and provide recommendations from customer and field team product feedback for incorporation into product enhancements and future pipeline

• Prepare presentation materials for product strategy and marketing activities and deliver them to an executive audience while maintaining

• Other incidental duties

Minimum Requirements:

• Bachelor's Degree required with eight years of marketing, finance, or engineering experience or

• Master's Degree or equivalent with six years of marketing, finance, or engineering experience

Preferred Requirements:

• Six years of marketing experience in medical device or healthtech

• Six years of experience as a product or project manager

Required Skills:

• Proven experience in product development and launch execution, preferably in the medical device space

• Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills

• Excellent problem-solving, critical thinking, and investigative skills

• Experience working in, marketing, health-tech, or healthcare industry preferred

• Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics

• Substantial knowledge of marketing concepts and principles

• Ability to create comprehensive marketing strategies with supporting plans and the ability to execute.

• Strong Upstream Marketing skills including VOC, product definition, user need identification, and launch planning

• Demonstrated passion for emerging technology, automation, and healthcare innovation

• Possess a clinical knowledge related to hospital environment, clinical practice and reimbursement policies

• Strict attention to detail and ability to be decisive in an often ambiguous environment

• Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations across business units

• Ability to manage competing priorities across multiple product lines

• Ability to create and maintain Excel financial/forecast models to support business cases, market segment evaluations and commercial pathways for short-term and long-term initiatives

• Ability to work in a team environment, working closely with global marketing team, key opinion leaders and regional sales teams

• Experience collaborating with R&D and Engineering teams to bring new technologies to market

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective p