Sr. Customer Marketing Manager - Remote within the United States

OEC provides software solutions to those who work in the automotive parts and repair industry. Our solutions make it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. OEC partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow.


Job Summary
Tests, iterates, and develops scalable programs and repeatable processes that can grow with the business. Designs and executes programs that help drive adoption, reduce churn, expand customer relationships, and activate customers as advocates across stakeholder groups including vehicle manufacturers (OEMs), insurance carriers, independent repair facilities and multi-shop operators (MSOs), and suppliers. Works cross-functionally with Product, Sales, Customer Success, and Revenue Operations to help build the foundation for a customer marketing function that is data-driven, measurable, and built to scale.
Key Responsibilities
1. Builds and operationalizes scalable customer marketing programs that support onboarding, product adoption, engagement, and long-term retention across the OEC ecosystem.
2. Designs, tests, and refines repeatable lifecycle marketing processes that can be implemented consistently across customer segments, partners, and product initiatives.
3. Builds strong relationships with key customer stakeholders including vehicle manufacturers (OEMs), insurance carriers, independent repair facilities, multi-shop operators (MSOs), suppliers, and industry partners to position OEC and our customers favorably within the industry.
4. Partners with customer facing teams to strengthen engagement strategy for key enterprise customers, including Customer Advisory Board (CAB) and other strategic executive relationship programs.
5. Partners closely with Product, Sales, Customer Success, and Revenue Operations teams to align customer engagement strategies with product roadmaps, go-to-market initiatives, and revenue objectives.
6. Develops targeted customer campaigns and communications designed to increase product usage, expand platform engagement, and reduce customer churn.
7. Establishes and manages customer advocacy programs including testimonials, case studies, reference customers, and customer success stories that highlight real-world value.
8. Conducts customer interviews and gathers voice-of-customer insights to inform marketing strategy, product positioning, and customer experience improvements.
9. Collaborates with marketing and events teams to showcase customer success stories through webinars, industry events, and digital content initiatives.
10. Defines and tracks key performance metrics related to adoption, engagement, retention, and advocacy, using data insights to continuously improve lifecycle marketing programs.
Education
A bachelor’s degree from an accredited college or university is required, with a focus in Marketing, Communications, Business, or a related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute.
Experience
At least 6 years of experience in B2B marketing focused on customer marketing, lifecycle marketing, or retention marketing in a SaaS or technology environment, with demonstrated experience building or managing customer marketing programs including onboarding journeys or lifecycle campaigns and advocacy initiatives, plus hand-on work with product usage data, and a proven ability to build scalable, repeatable processes and programs from scratch. Automotive aftermarket industry experience highly preferred, particularly working with OEMs, insurers, repair networks, MSOs, dealerships, or parts suppliers. Familiarity with the operational and technology ecosystem that connects these stakeholders will help accelerate impact in this role.
Must also be able to demonstrate the following skills and abilities:
· Strong written and verbal communication skills, with the ability to write clearly for both technical and non-technical audiences — from subject lines and nurture emails to executive summaries.
· Comfortable operating in ambiguity and creating structure where none previously existed.
· Data-driven mindset — comfortable working with engagement data, health scores, and CRM reporting to identify risk, opportunity, and program performance.
· Proficiency with marketing automation platforms (HubSpot).
· Skilled at collaborating across teams.
· Customer-focused orientation with genuine interest in understanding the day-to-day workflows of repair shop owners and operators.
· Excellent project management skills — able to manage multiple programs, deadlines, and stakeholders simult