Director, Pricing

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title: Director, Pricing

Location: Stamford, CT

Job Type: Full-Time | Exempt

About the Role:  We’re looking for a strategic and analytical Director of Pricing to shape our company’s pricing strategy across both Retail and Wholesale channels. This role is critical to driving growth, optimizing margins, and maintaining a competitive edge in the fast-paced cannabis industry.

As the Director of Pricing, you’ll develop and execute pricing frameworks that balance unit growth, customer traffic, and profitability—while accounting for regional market dynamics and consumer behavior. You’ll lead a team of two analysts and partner closely with Retail, Wholesale, Finance, Marketing, and Operations to deliver measurable business results.

What You’ll Do: 

• Lead development and execution of enterprise-wide pricing strategies.
• Design regionally tailored pricing models that reflect competition, regulations, and customer trends.
• Collaborate with Finance to align pricing with budgets, gross margin goals, and growth plans.
• Partner with Marketing and Merchandising on promotions, loyalty programs, and discounting strategies.
• Build tools and dashboards for agile pricing decisions and performance tracking.
• Conduct market scans and competitive analyses to guide pricing recommendations.
• Provide insights on price-volume trade-offs to influence business decisions.
• Manage and develop two pricing analysts to drive excellence and professional growth.
• Travel as needed to gather field insights and validate execution.

   What You’ll Bring:

• Bachelor’s degree in Finance, Economics, Business, or related field (or equivalent experience).
• 8+ years in pricing, revenue management, or financial planning within multi-unit retail, CPG, or wholesale.
• Strong analytical skills and proficiency with Excel and BI tools (Tableau, Power BI, etc.).
• Expertise in pricing models, elasticity, and margin management.
• Proven ability to translate insights into strategies that drive results.
• Exceptional communication and collaboration skills.
• Experience leading and developing team members.

Even Better If:

• Background in the cannabis industry or other highly regulated consumer sectors.
• Experience leading pricing strategy across multiple regions or markets.

Connecticut Hiring Range$145,000—$162,000 USD

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.  

Follow us on Social Media: 
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distri