Global Product Marketing Director, Vascular

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the role:

 

This role is responsible for global marketing strategy, analysis, downstream and upstream marketing, and competitive intelligence for Global Vascular marketing.  The Peripheral Interventional (PI) division at Boston Scientific is a dynamic and rapidly evolving business that impacts the lives of many patients each year, globally. The vascular portfolio includes multiple product platforms across a wide breadth of technologies and generates more than $1.5B in annual revenue.  Boston Scientific is the market leader across the peripheral vascular with category leading technologies (drug-eluting, atherectomy, balloons, etc.). The business is poised for growth. 

 

This is a critical role within Boston Scientific’s Peripheral Vascular business that focuses on leading a high-performance team that will deliver on marketing objectives that unlock full portfolio of products globally. This role will lead the global product marketing and clinical strategy, evolve marketing excellence and ensure world class customer experience today while guiding the product lifecycle strategy to deliver global growth.  Success is achieved by executing on this plan in close partnership with regional marketing, commercial and sales teams around the world. 

 

Your responsibilities will include:  

• Lead all aspects of Global Marketing while also playing a key role on the cross-functional franchise leadership team.   
• Develop and execute multi-year, integrated commercial plans, ensuring alignment with franchise and PI Vascular objectives, and the Strategic Plan and US Annual Operating Plan (AOP).  Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
• Attract, develop and lead direct reports.   Foster diverse and inclusive teams that live the BSC core values. 
• Actively coach and mentor organizational talent by creating opportunities for challenge and skill advancement, with appropriate reward and recognition. Develop succession plans and long-range organizational plans.
• Set inspirational goals and accountabilities for the marketing team. Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs.   Ensure visibility to marketing impact, success measures and metrics. 
• Oversee franchise global marketing execution to ensure sales revenue, product development, commercialization and market development results are measured and achieved.  Makes and executes operational decisions with a strategic perspective.
• Coordinates strategies, action plans and communication across the regions and other marketing stakeholders (priorities, sequence, timing) to optimize impact and deliver on targets.  
• Continuously assess global market and competitive dynamics, barriers and opportunities.   Leverage insights to drive to action plans.   
• Champion the voice of the business and customer.  Translate insights into actionable requirements to inform product lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market