Global Digital Marketing Senior Manager - Holland, MI (hybrid)

Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!

 

HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.

 

Why Haworth? Find out here!

 

Here at Haworth, our members enjoy benefits from their first day of employment including:

 

• 4 weeks paid time off and an option to purchase an additional week
• Priority Health Insurance
• Newly renovated on-site gym open 24 hours
• 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
• Annual bonus programs
• Company provided Short Term Disability, Long Term Disability & Life Insurance
• Tuition Reimbursement program
• 8 hours of paid volunteer time off
• Zero waste to landfill company which provides personal on-site recycling drop-off

Job Overview

 

We are currently looking for a Global Digital Marketing Senior Manager to join our team in Holland, MI.

 

As a Global Digital Marketing Senior Manager, you will:

 

Direct and lead strategy creation, adoption, and execution for Haworth’s long-term digital marketing programs for Americas and global locations which support corporate strategic marketing initiatives, enhance customer experience, and support meeting revenue targets. This includes digital marketing (i.e., website, marketing automation campaigns, and social media). Leads the Digital Marketing team, collaborating with key corporate functional leaders and global stakeholders to support the company’s overall digital priorities.

 

Some of the responsibilities include (but not limited to):

 

• Directs development and execution of Digital Marketing Strategy Plan through comprehensive portfolio of digital platforms, marketing communication, branding, and demand generation tools that are differentiated and compelling to support, manage, and promote all digital channels.
• Plans and executes all B2B and as needed B2C digital marketing strategies, including Search Engine Marketing (SEM) for paid media and organic search (i.e., Search Engine Optimization [SEO], Pay-Per-Click [PPC], Cost-Per-Click [CPC], and Cost-Per-Impression [CPM]), marketing contact database, electronic mail (email), social media, and display advertising campaigns to increase marketing digital presence, increase awareness, and effectiveness for all customer touch points.
• Oversees social media lead to create strategy to design, build, and maintain social media presence to expand Haworth’s brand reach while increasing brand loyalty and awareness with Haworth dealers and customers.
• Manages creation of goals and benchmarks for website traffic plan and definitive key metrics measuring effectiveness of website traffic and digital campaigns, adjusting plans as needed, to maximize performance and effectiveness of plan. 
• Leads and sets strategy for Haworth.com to best portray Haworth to dealers, influencers, and customers, resulting in more leads and effective communications.
• Works collaboratively with Global Information Services (GIS) to identify, develop, and implement technology strategies and systems for Haworth’s benefit.
• Actively monitors new technologies emerging in digital marketing communication and work with Marketing and Sales technology team to ensure optimization of websites and other digital media channels are available for SEO, lead generation, usability, and customer experience.
• Works collaboratively with stakeholders to reach agreed-upon and unified decisions on digital marketing goals, priorities, roles, and direction to collaboratively execute agreed-upon project development and implementation.

Do you have these required qualifications?

 

• Bachelor’s degree in Marketing, Communications, business, or similar.
• Ten years related experience, including five years experience in digital marketing; experience must include B2B digital marketing.
• Experience strategizing, implementing, and managing cross-platforms, content-driven marketing campaigns.
• Experience developing and testing lead generation, nurturing and scoring campaigns with aim to increase engagement/potential for sales hand-off.
• Demonstrated people management experience.
   

Do you have these prefe