Director, Business Development - Retail Advertiser

Who we are looking for: 

You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising. Working with this client segment brings you ‘behind the curtain’ and into C-level conversations that shape major partnerships across the industry. You’re equally comfortable selling concepts to client-side and internal executives, get excited about new product offerings, and are a masterful relationship builder. 

What you’ll be doing: 

• Take North America/Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers and liaising with C-Level stakeholders at both the retail brand marketing organizations and retail media lines of business. 

• Drive revenue growth on The Trade Desk platform aligned to the unique business objectives of the retailers’ brand marketing, e-commerce and other marketing functions. 

• Architect and oversee the execution of 1-3+ year account plans incorporating all areas of current and prospective investment from retail clients, in addition to the development of large Joint Business Plans. 

• Serve as a key evangelist of the value of programmatic advertising with The Trade Desk in contrast to direct publisher buys and investments in non-transparent platforms. 

• With respect to retail media offerings, consult on the development of GTM strategies for retail media product offerings built on top of TTD’s platform. 

• Develop a deep technical understanding of The Trade Desk platform, competitive positioning and an informed view of the value chain within programmatic advertising. 

• Facilitate communication internally and externally related to enterprise-level partnerships with retailers (demands, strategies, roadmaps, operational requirements, etc.). 

• Partner and excel at cross-functional work with The Trade Desk’s client services, product/engineering and other supporting teams to guide product roadmap prioritization and successful customer integrations. 

Who you are: 

• 8+ years' experience creating and building differentiated relationships with top retailers. 

• A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries. 

• 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required. 

• Deep understanding of retailer business objectives and their corresponding approaches to measurement including MMM models and MTA solutions. 

• Brand and or shopper marketing experience at a consumer packaged goods company a plus.  

• Excel in collaboration across internal teams and stakeholders with proven results. 

• Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership. 

• Navigating ambiguity and longstanding business challenges to reshape media practices   

• Driving Joint Business Partnerships. 

• Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals. 

A proven track record of:   

• Annual/Quarterly revenue growth across various industries and clients. 

• Driving Brand investment and growth strategies to help large advertisers steal share of Wallet. 

• Exceeding revenue targets consistently across multiple quarters. 

C-Suite engagement:  

• Standing and delivering a C-Level strategy & narrative to drive long term business growth.