Creative Director

Company: He’s The Solution

Location: Coeur d'Alene, ID - Hybrid

THE OPPORTUNITY:

He’s The Solution is a non-profit organization dedicated to transforming lives and building strong communities through faith-driven outreach, education, and connection. At the heart of our mission are our six core values: knowledge, joy, community, accountability, resilience, and excellence. We foster a collaborative environment where each team member is encouraged to grow in knowledge, take accountability, and demonstrate resilience through every challenge. You’ll be part of a mission-driven team that celebrates both progress and purpose.

The Be Bold Conference exists to inspire, equip, and empower believers to live out their faith with courage and conviction. The Creative Director leads the entire creative vision - brand, theme, stage visuals, motion/video, web/social, merchandise, and on-site media - so every touchpoint communicates one message: bold faith in Jesus.

WHAT YOU’LL DO:

• Creative Vision & Brand System

*Own and evolve the visual identity and annual theme; translate vision into a cohesive, scalable design system across all channels and venues.

*Partner with Executive, Production, and Worship teams to craft spiritually aligned stage looks, screen content, and service moments (walk-ins, transitions, lower thirds, lyric/scripture backgrounds).

*Build creative guidelines, templates, and usage standards for internal teams and vendors.

Content, Merch & Media Production

*Digital assets: Design event/conference graphics (main + sub-themes), stage screens, countdowns, lower thirds, slide templates, web banners, email headers, social covers/thumbnails, ads, on-site signage.

*Merchandise: Own apparel and product design from concept to print-ready art (tees, hoodies, hats, stickers, journals, lanyards, mugs, posters). Deliver tech packs, colorways, size runs, and print specs; coordinate with vendors for samples, QA, and on-time delivery. Ensure styles appeal to attendees and align with the yearly theme.

*Video (promo + in-event): Create trailers/teasers, testimonies, speaker features, social shorts, paid ad edits; produce in-event packages (openers, walk-ins, transitions, bumpers, scripture/motion backgrounds, recap reels).

*Deliver multi-format masters and cut-downs (9:16, 1:1, 16:9), captioned and platform-optimized; manage b-roll, music licensing, and archival.

• AI & Emerging Tech Leadership

*Implement ethical, generative-AI workflows to boost speed and quality (e.g., image/text effects, look-dev, captioning/transcription, content repurposing).

*Set guardrails for licensing, attribution, and ministry-appropriate usage; encourage content provenance best practices.

*Pilot AI assistants for meeting notes, creative reviews, and automated task creation in project tools.

• Live Experience, Screens & Environments

*Coordinate LED/visual playback with presentation systems (e.g., ProPresenter-style).

*Collaborate with Broadcast/IMAG for switch, mix, and record (e.g., ATEM-style) to ensure the livestream complements the in-room experience (consistent lower thirds, bugs, replay packages).

*Build operator playbooks and run-of-show graphics cues; support rehearsals and show-lock deadlines.

• Digital, Social & Campaigns

*Own the asset slate for web, email, ads, reels/shorts, social graphics, motion templates, and merch artwork; maintain a reusable library of templates and motion toolkits.

*Partner with Marketing to A/B test thumbnails/hooks/headlines and iterate based on performance (CTR/CPV/CPA/ROAS).

*Maintain an organized DAM (naming, versioning, rights) for rapid reuse across future cities.

Team Leadership & Operations

*Build and mentor a blended team (staff, freelancers, volunteers). Establish clear briefs, review cadences, and QA standards.

*Own creative calendars, sprint plans, and deliverable trackers; manage vendor relationships (photo/video crews, LED providers, printers) and steward the creative budget.

• Representative Technology & AI Stack

*(Tools are representative; you will standardize the stack with Production/IT and evaluate equivalents as needed.)

*Presentation & Lyrics: Multi-screen presentation/lyrics system with stage display, lower thirds, NDI support.

*Broadcast/Streaming: Hardware/software switcher (keying/macros), resilient multi-destination streaming.

*Playback/LED: Media servers or VJ software for LED walls and immersive looks.

*Worship/Audio Sync: Tracks/cues platform for synchronized service