Senior Manager, Strategic Customer Marketing

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
 
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
 
AI Fearlessly.

Position Summary

The Senior Manager, Strategic Customer Marketing leads customer marketing for TrendAI's most strategic enterprise accounts across the Industrial & Energy and Technology, Media & Communications verticals.

This senior individual contributor partners closely with Enterprise Sales, Customer Success, Product Marketing, and Demand Generation to drive expansion pipeline, executive engagement, customer advocacy, and Net Revenue Retention through strategic Account-Based Marketing (ABM) programs.

Success in this role is measured by business outcomes—including expansion pipeline, ARR growth, customer advocacy, executive engagement, and account penetration—not traditional lead generation metrics.

Key Responsibilities

• Develop and execute strategic Account-Based Marketing (ABM) programs for named enterprise accounts.
• Partner with Sales and Customer Success to support account growth, expansion opportunities, and executive engagement.
• Build industry-specific marketing strategies and messaging for Industrial & Energy and Technology, Media & Communications.
• Develop customer-facing thought leadership, case studies, executive content, and industry campaigns.
• Lead executive engagement initiatives including Customer Advisory Boards, executive briefings, CXO roundtables, and executive events.
• Build and scale customer advocacy programs including references, testimonials, webinars, conference speakers, and success stories.
• Partner with Product Marketing, Field Marketing, Demand Generation, Marketing Operations, and Analyst Relations to execute integrated customer marketing programs.
• Measure program success through expansion pipeline, Net Revenue Retention, executive engagement, advocacy production, and strategic account growth.
• Proven ownership of an account-level number — influenced/sourced expansion pipeline and NRR contribution — rather than lead volume.
• Experience marketing to multi-buying-center accounts (security, IT, cloud, app dev, OT).

Required Qualifications

• Bachelor's degree or equivalent experience.
• 10+ years of B2B marketing experience within enterprise software, SaaS, AI, or cybersecurity.
• Experience in Customer Marketing, ABM, Enterprise Marketing, or Strategic Field Marketing.
• Demonstrated success supporting Enterprise Sales organizations and strategic named accounts.
• Experience creating executive engagement programs and customer advocacy initiatives.
• Strong understanding of enterprise buying committees and account-based marketing strategies.
• Experience with enterprise marketing platforms such as Salesforce, Marketo, HubSpot, 6sense, or Demandbase.
• Exceptional communication, executive presence, and cross-functional collaboration skills.

Preferred Qualifications

• Cybersecurity or enterprise technology background.
• Experience supporting Industrial & Energy or Technology, Media & Communications customers.
• Knowledge of cloud security, AI, DevSecOps, Zero Trust, or Operational Technology (OT).
• Experience supporting Gartner, Forrester, IDC, or other analyst engagement initiatives.
• MBA or advanced degree preferred.