Senior Manager, Social Media

Job Type:

Full timeSalary

Job Description:

 

Candidates located in or near Tampa, Chicago, Dearborn, and Charlotte are highly encouraged to apply.

Please provide links to social media accounts, campaigns, or content initiatives you’ve led, including examples that demonstrate enterprise strategy, community management, influencer execution, integrated marketing campaigns, or measurable business outcomes. Portfolios and case studies highlighting your impact are strongly encouraged.

As the enterprise Senior Manager, Social Media, you will:

• Define channel strategies, editorial frameworks, governance models, and performance standards that ensure consistency, scalability, and measurable business impact.
• Partner cross-functionally with Integrated Marketing, Brand, Media, PR, Analytics, Paid Media, and Content teams to align enterprise priorities with cohesive social and content strategies.
• Lead agency and partner management, including strategic direction, governance, performance expectations, accountability, and optimization.
• Oversee enterprise community management and moderation, including customer care triage and escalation support during high-risk or time-sensitive situations.
• Expand and modernize social media capabilities and governance for field agents and distributed teams to support scalable, compliant local activation.
• Drive innovation through AI-enabled content workflows, social listening, SEO-informed optimization, and MarTech integrations including Sprinklr, Salesforce Marketing Cloud, Adobe tools, Jasper AI, and Canva.
• Translate performance insights into executive-level recommendations, reporting narratives, and strategic business actions.

The Senior Manager, Social Media is responsible for defining and leading the enterprise-wide social media vision, strategy, and operating model. This role ensures social media drives brand growth, audience engagement, customer acquisition, retention, and integrated marketing outcomes across established and emerging platforms. Working closely with Integrated Marketing, Brand, Media, Public Relations, Analytics, Paid Media, and Content teams, this role translates enterprise marketing priorities into scalable, measurable, and future-ready social media strategies.

This role also leads governance, AI-enabled workflows, influencer strategy, agency partnerships, and social operations to ensure consistent, on-brand, and data-informed execution across the organization.

Key Responsibilities

Enterprise Social Media Strategy & Channel Management

• Define and evolve enterprise-wide social media strategy across all channels.
• Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks.
• Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities.
• Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives.
• Participate in after-hours social monitoring and escalation management when necessary.

Governance, Performance & Optimization

• Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety.
• Translate social performance insights into actionable business recommendations and optimization strategies.
• Ensure compliance with enterprise social policies, moderation standards, and operational guidelines.
• Partner with analytics and paid media teams to align cross-channel measurement and performance optimization.

AI-Platforms & Marketing Technology

• Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization.
• Oversee social listening platforms, dashboards, analytics, and reporting frameworks.
• Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment.
• Ensure responsible and effective use of AI and automation technologies across the social ecosystem.

Influencer & Creator Strategy

• Own enterprise influencer and creator strategy.
• Lead the transition of influencer programs in-house.
• Establish governance, KPIs, agency standards, and performance evaluation processes.
• Evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact.

Leadership Responsibilities

• Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution.
• Lead and influence cross-functional stakeholders across a highly matrixed organization.<