Head of Sales Enablement, North America

Acrisure is redefining the future of financial services distribution for small and middle-market businesses. Through a uniquely proprietary combination of unparalleled client scale, differentiated technology, cutting edge data analytics and broad-based solutions, Acrisure’s value proposition to clients, sales professionals and employees is in a class of its own. As the only company with this combination of strengths and an agile, entrepreneurial spirit, we are poised to fundamentally change how businesses access and adopt nondiscretionary solutions in a completely seamless, highly relational, and digitally driven manner. We are looking for a visionary and strategic Head of Sales Enablement to help lead this transformation across our North American division.

In this role, you will drive the development and execution of marketing and sales support initiatives to deepen client engagement and foster broader solution adoption. This role requires a deep understanding of our clients’ evolving needs and the unique positioning of our solutions. You will play a key role in our mission to empower our business clients to differentiated levels of performance by streamlining and removing the burden of purchasing and managing business solutions they rely on every day to run their organization. Success in this role will be defined by differentiated revenue growth and sales professional success achieved through expanded client sales powered by industry-leading technology, data, and marketing capabilities.

Key Responsibilities

Strategy and Leadership

• Develop and execute a comprehensive marketing and sales enablement strategies aimed at driving awareness and adoption of Acrisure’s unique value proposition fueling differentiated revenue growth and client retention.

• Lead a high-impact team of marketing and sales enablement professionals, fostering a startup-like culture of collaboration, agility, and client-centric innovation.

• Serve as a strategic advisor to the growth organization, ensuring that our marketing and sales enablement strategies align with and advance the company’s vision to reshape financial services distribution for the small and middle market client segments.

Client-Centric Marketing

• Cultivate a deep, data-informed understanding of our small to middle-market clients and their business needs.

• Build and deploy targeted campaigns that elevate awareness of our company’s cutting-edge technology and comprehensive solutions, driving meaningful engagement and conversion.

Sales Enablement

• Partner closely with sales leadership to ensure our sales professionals have the insights, tools, and resources to effectively communicate our value and differentiate our offerings to a scaled client base.

• Develop compelling sales enablement materials, including product positioning guides, market insights, and tailored presentations, to empower sales teams in delivering our transformative solutions to clients.

•  Help design and execute scalable sales processes that drive efficiency, effectiveness, and innovation.

• Support the development of high-impact teams with the tools, training, and resources to achieve exceptional results.

Data-Driven Insights and Campaign Optimization

• Leverage our advanced data and analytics capabilities to optimize marketing and sales enablement initiatives, continuously refining approaches to enhance engagement and campaign performance.

• Support the implementation and utilization of marketing automation, CRM, and analytics tools to support a streamlined, data-driven approach to lead generation and sales enablement.

Lead Generation and Client Expansion

• Design and drive lead-generation programs that expand existing client relationships and encourage adoption of our expansive product suite, emphasizing the unique value we deliver to their business growth.

• Collaborate with product and technology teams to develop and execute on data-backed campaigns that demonstrate our commitment to transforming client outcomes.

• Collaborate with scaled sales force to understand client and market trends at local level to help develop highly impactful marketing strategies and resources to help build producer brand and drive greater awareness and lead generation.

Key Qualifications

• Experience: 10+ years in a marketing, sales enablement, or revenue growth role, with a strong background in financial services technology, SaaS, or insurance solutions. Experience with a high-growth, entrepreneurial organization is a significant plus.

• Transformational Leadership: Proven ability to b