Director, Commerce

Company Description

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

Our Commerce Practice is a comprehensive capability managing the intersection of media and marketplaces.  It helps clients understand the shopper needs and journey to identify and drive areas of growth, as well as link media to commerce for investment recommendations and management between brands’ direct-to-consumer sites and e-retailers.  Publicis Media Commerce sits within Publicis Groupe’s end-to-end Commerce solution, bringing together technology infrastructure, media, and creative into a single offering.

Job Description

We’re looking for an outstanding Director, eCommerce leader, someone who can win the hearts of clients, inspire their teammates, and skillfully accelerate Lactalis’ eRetail ambitions. This position is both strategic and tactical in scope and requires the ability to apply detailed commerce knowledge to actionable insights and recommendations. This is a unique opportunity for an experienced eCommerce media expert to drive outcomes for Lactalis & its family of brands.

Sound like you? Read on.

What you’ll do:

The Director, eCommerce is responsible for driving thought leadership and shaping holistic commerce strategy to drive client’s business, as well as overseeing the activation team responsible for bringing those strategies & plans to life in practice. The Director will partner with clients & agency Omni/Brand teams to address ecommerce media landscape opportunities and threats to continue to bring forth new opportunities for growth. The Director works with client stakeholders & holistic agency strategy teams to develop strategy most effectively drive business results across all eCommerce and omni-channel Retail Media platforms including Amazon (Search and Display), Instacart, Shipt, Kroger, Walmart, Target, and retail networks such as Criteo, CitrusAd and Quotient. The Commerce Director is accountable for working with the team to ensure performance is hitting stated revenue, sales, and online goals, and will be key stakeholder for client + Publicis Lactalis Commerce Team relationship. Proven excellence and experience in online retail digital media required. A background in shopper marketing is a plus.

You will be responsible for developing and implementing best practices across the Lactalis Publicis Commerce team & serve as the connector across the agency and client teams re: commerce integration & initiatives.  You will serve as the main point of contact for Publics Commerce across senior clients and act as a leader across the full agency team.    

Day to day, your role includes:

• Manage growing eCommerce team in the planning and activation of campaigns across retail commerce space, including: Amazon (search and display), Walmart Media Group, Kroger, Target Roundel, Instacart, and retail networks such as Criteo, Citrus Ads, & Quotient
• Responsible for ongoing thought leadership and opportunities that will drive client business results

• Key lead for client relationship, responsible for team oversight and ensuring performance is meeting client’s goals
• Works closely with key retail partners to maintain optimal working relationship, and collaborates on new ways to drive client’s business at that particular retailer
• Responsible for contributing and attending larger Busineess reviews (QBRs, Annual Planning, etc.)
• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments and recommending new
• Connected to inter-Publicis Groupe Commerce Practice, and responsible for distributing Groupe-level POVs, Industry materials, etc.
• Work to sell through proprietary Commerce tools and tech
• Support in any new business pitches and related work as required
• Understanding of all relevant tools for reporting, analytics and competitive analysis
• Responsible for managing and coaching a team of 3+ varying levels below them

Qualifications

• Strong understanding of eCommerce landscape
• 6-8 years of media planning and buying experience, with at least 3-4 years in digital commerce role.
  • In-depth knowledge of the retail commerce landscape is critical
  • Knowledge of activation & optimization techniques across Retailer Media & eCommerce platforms is a must
• Strong command of commerce platforms, syndicated research t