Associate Director, Global Influencer & Advocacy

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

What You’ll Do

Sol de Janeiro’s Associate Director, Global Influencer & Advocacy will play a pivotal role in shaping the future of the brand by building authentic connections– in an earned, owned and paid capacity. This role will report into the VP, Global Brand Strategy & Consumer Engagement and be responsible for setting the overall framework, creative strategy, storytelling quality standards, and guidelines while the tactical management of influencer relationships will live within the regions.  

 

What You’ll Be Working On

• Own the strategy for how SDJ interacts with communities around the world– identifying innovative ways to permeate culture while driving global consumer relevance  

• Build a best-in-class infrastructure to develop socially native, language-agnostic content and campaigns for both organic and paid initiatives 

• Craft an influencer framework & playbook that supports both organic and paid initiatives and intentionally builds our community  

• Define global storytelling opportunities and larger scale partnerships – leveraging market trends, consumer insights and identifying the white spaces  

• Lead the brand advocacy roadmap in partnership with key cross functional partners on the Global Consumer team, prioritizing always-on storytelling and key launch moments  

• Forge relationships with diverse global creators that produce premium, universal content - with a discerning eye on up-and-coming talent 

• Have a deep understand of content mandatories based on organic and paid channels and how to develop strategies in line with each   

• Oversee partnerships and relationships ensuring campaigns, deliverables and creative drive action, and amplify our brand values  

• Administer influencer guidelines, toolkits and briefs in partnership with consumer engagement and social teams to support breakthrough and on-brand content development for 360 go-to-market plans as well as stand-alone global moments 

• Collaborate with and support regional teams to adapt initiatives, implementing and upholding a feedback loop that ensures execution aligns with regional preferences and maintains brand consistency   

• Drive business goals utilizing a disruptive approach to influencer, creator and consumer marketing – with a focus on engagement, globally relevant cultural resonance, brand awareness & EMV 

• Define global KPIS on an annual and launch basis for the global organization  

• Develop standardized reporting templates at a global level to communicate insights, optimizing results and thi