Senior Manager, Marketing Planning And Strategy - Sam's Club

Position Summary...

About Sam's Club
At Sam's Club, we're dedicated to delivering the best member experiences, benefits, and products with great value. As a forward-thinking retail employer, we help our members live better by providing value on the things they need for their businesses and homes. Our clubs offer a wide selection of large-volume items at value prices, serving members in clubs, online, and through mobile devices across the U.S. and Puerto Rico. Working at Sam's Club means making decisions that impact millions of people. We seek individuals who can think creatively, make smart decisions, and anticipate future retail trends.

Role Overview
The Senior Manager – Marketing Planning and Strategy is crucial for Sam’s Club's growth. You will own and develop the end-to-end marketing strategy and execution for local campaigns, driving membership acquisition and ensuring successful market entry. This role includes leading marketing efforts for in-club remodels, communicating club changes to members, collaborating with third-party agencies for engaging experiences for our members, while working to attract and retain members. Our goal is to grow our membership base through innovative and impactful marketing strategies.

What you'll do...

• Develop and implement local marketing strategies that align with the company's overall goals and objectives while ensuring each strategy is tailored to each market’s unique characteristics.
• Collaborate cross-functionally with Membership, Channel Owners, Creative Teams, and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting.
• Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution.
• Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
• Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines.
• Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
• Lead marketing efforts for grand openings and remodels, primarily focusing on remodels.
• Coordinate with agencies for experiential support, such as event planning (e.g., drone shows, parking lot parties, food trucks).
• Work cross-functionally with real estate and construction teams to align marketing plans with construction timelines and communicate updates to members.
• Drive membership acquisition and retention through targeted marketing efforts.

What you’ll bring:

• Proven track record in event marketing, strategic planning, and member acquisition.
• Experience in direct or indirect retail marketing, including brand management, online/offline marketing, and managing vendor contracts and relationships.
• Strong communication and project management skills for coordinating with cross-functional teams, including legal, real estate, construction, and store operations.
• Experience in analyzing demographics, market trends, and competition to ensure successful location selection and go-to-market strategy.
• Financial acumen to manage budgets and resources effectively to maximize ROI and achieve desired outcomes.
• Understanding of key use cases across multiple marketing vehicles, including site, email, social, direct mail, TV, and media integrations.
• Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills to track and measure the success of local marketing campaigns.
• Experience with experiential marketing and agency collaboration is a plus.

Location

• This position is based in Bentonville, AR and is eligible