AVP, Price & Value Transformation

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary:

The Price & Value Transformation leader drives initiatives to re‑imagine Price & Value operating models and business processes to achieve a north star strategy—leveraging a deep understanding of business strategy and vision to innovate and implement future business strategies while designing and scaling future customer experiences, future work processes, and future capability needs that shift consumer value perception, enable value creation, and improve operational efficiencies.

This role also serves as the business lead for customer and colleague capability implementation, including user acceptance testing, pilots, rollout, and change‑management activities. The position requires strategic planning, hypothesis testing, and continuous innovation while developing and implementing new processes, managing cross‑functional teams, and ensuring alignment with organizational goals.

Key objectives include:

• Define the path and scale the Price & Value north star business vision
• Define the path and scale Price & Value customer experiences, digital and in‑store
• Define how Price & Value work and roles should change, including the transition from tasks and rule‑based human decision‑making to algorithmic‑driven scenario evaluation and recommendations
• Identify use cases and capability needs, along with supporting business cases to re‑imagine workflow and automate tasks leveraging agentic tools and AI agents

Key Responsibilities:

• Strategic leadership: Design, develop, and implement the overall north star strategy roadmap, capability design and implementation strategy for customers and colleagues, and business operating models—aligning them with front store and company goals, market trends, and customer needs.
• Team management: Lead, mentor, and manage the transformation enablement team, fostering a collaborative environment and ensuring project success against key performance indicators (KPIs).
• Cross-functional collaboration: Work closely with the Price & Value leadership team, merchants, marketing, field leadership, store operations, enterprise insights, analytics, engineering, and other departments to ensure seamless north star strategy implementation, product development, and launch.
• Market analysis: Monitor the competitive landscape, analyze industry trends, and stay updated on emerging business and technology trends to maintain a competitive edge.
• Go‑to‑market strategy: Partner with merchandising, marketing, and store operations to develop go‑to‑market strategies, including positioning, messaging, implementation plans, and measurement for north star strategy and product/capability launches.
• Program oversight: Oversee the entire product lifecycle for Price & Value capabilities—from ideation and concept to final production readiness—ensuring projects stay on schedule and within budget and deliver business cases and financial outcomes.

Required Qualifications:

• 15+ years of business experience designing, innovating, and executing retail merchandising and/or marketing strategies and programs, including cross‑functional work with finance, operations, supply chain, legal, research, technology, and other key stakeholders.
• 10+ years of demonstrated successful leadership experience in highly competitive multi‑unit environments; relevant sectors include retail, healthcare, and pharmaceuticals.
• 10+ years of strategy consulting experience, including large‑scale business strategy development and execution, organizational and process redesign, and technology‑enabled transformations that drive customer and financial growth and operational efficiencies.
• Experience driving transformation of complex business strategies across omnichannel ecosystems (e.g., stores, e‑commerce, marketplace environments, integrated merchandising platforms).
• Demonstrated success leading organizational change involving technology modernization (e.g., merchandising planning systems, pricing engines).
• Experience partnering cross‑functionally with Finance, Supply Chain, Operations, Legal, Marketing, Research, and Data Decisions & Technology (DDAT) to deliver measurable business outcomes.
• Proven track record of influencing others with and without authority.
• Ex