Associate Product Marketing Manager

     

 

Job Summary

The Associate Product Marketing Manager is responsible for the management of the Kwikset product portfolio, from inception through end of life.  Through the help of a robust strategic planning and product development process, this individual will contribute heavily to new product ideation and innovation, manufacturing specification, marketing strategies, sales commercialization, and promotional opportunities. You will manage products through development milestones and work with a cross-functional team of sales, engineering, sourcing, manufacturing, finance, quality, and Marketing Communication professionals in bringing your new innovations to life. 

 

Primary Duties and Responsibilities

• (60%) - New Product Development (NPI)
  • Guides cross-functional team (engineering, sourcing, demand planning, and finance) through multiple on-going product development projects at various stages of development via HHI milestone process.
  • Supports product road development, manages research initiatives to establish fact-based business and marketing strategy development.
  • Understands market, channel and/or customer dynamics, product design, trends, and end –user preferences and purchase drivers.  Expected to answer key strategic inputs and execute efficiently as driven by budget and timing.  Communicate and apply results and/or conclusions.
  • Effectively manages documentation to create new SKUs and all data points including weights and dimensions, list pricing, UPCs, etc.
  • Utilizes sales data to make recommendations on aisle changes at major big box customers

 

• (25%) - Portfolio Maintenance
  • Supports brand guidelines to insure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects.
  • Coordinate meeting materials for customer product collaboration, line reviews and business reviews.  Includes but not limited to product samples, display materials, labels, POP, research results and the printed presentation.
  • Work with quality and brand to support installation workshops, videos, and related initiatives.
  • Analyzes data to make annual price increase and SKU rationalization recommendations

 

• (15%) – Commercialization
  • Prepares creative briefs which communicate the commercialization support needed to support the given launch
  • Submits creative requests through our project management software
  • Provides direction cross-functionally on what proper messaging points and graphics are needed for ecommerce listing pages
  • Supports channel marketing on off-shelf promotions and point-of-purchase display art
  • Provide support on special projects as assigned.

 

Education and Experience Profile

• Bachelor’s degree in marketing, business, communications or related field is required.
• Minimum 3+ years marketing or relevant experience within the home improvement industry or consumer packaged goods company (CPG/FMG).
• P&L Management – experience understanding a product portfolio or business P&L; constant management of sku level and category level profitability
• Project Management – ability to successfully manage several initiatives/projects simultaneously; able to motivate cross-functional team members regardless of function or tenure.
• Data driven decision making – must have experience utilizing market research methods and tools and translating findings into solutions and strategies.
• Item master data and content creation – Demonstrated experience with managing large data sets without error.
• Style – Must have excellent eye for design and strong sense of fashion.  Specific experience and insight surrounding home décor trends, bath trends, and interior design a plus.

 

Required Core Competencies

• Action Orientated
• Collaborates 
• Customer Focus
• Communicates Effectively
• Instills Trust
• Demonstrates Self-Awareness
• Drives Results

 

Required Technical Skills

• Good in Microsoft Office