Director Strategic Consulting - CRM

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.  

Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.  

 Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 

 

THE ROLE

Zeta is seeking an experienced, director-level Marketing Strategist to join our Strategic Consulting group. This is a key role, providing insight and guidance to mid to C-Level executives across their business including brand, marketing strategies, infrastructure, and operations.

Our Strategic Consultants take an innovative approach to help marketers individualize and optimize outcomes to power business growth at scale.  We focus on unlocking customer insights, uncovering cross-channel activation use cases, and pursuing growth everywhere your customers are—finding meaningful connections with your audience to maximize the impact and ROI. 

The ideal candidate will bring a unique blend of proven direct marketing expertise, analytical, quantitative, and creative experience design skills, together with the ability to think tactically.  This position  has a leadership role with the client in connecting data insight and activation to business application and performance.

 

A day in the life…

• Identifying opportunities and offering omni-channel strategic solutions to the client; focused on improving ROI, rooted in data insight and focused on driving the desired business objectives and customer behaviors.
• Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives that mature their digital maturity across marketing and advertising technology
• Drive client presentations and deliverables; working with the account, analytics, creative and operations teams.
• New business development—bring strategy to life within proposals and pitches to new clients and existing client upsell.

 

The Ideal candidate will have…

• Passion for driving results, developing people, ensuring client satisfaction, and securing competitive wins
• Self-starter with ability to think strategically and respond tactically
• Ability to work in fast-paced, deadline-oriented, growing public company with high expectations
• Excellent written and verbal communication skills
• Excellent organizational, goal setting, analytical and planning skills
• Ability to develop, implement and manage key strategic initiatives
• Experience with machine learning and big data platforms an advantage
• Strong work standards, impeccable integrity and ethics
• Analytical skills and modeling experience a plus
• Email and/or CRM database experience a plus
• Additional Client-side experience a plus.

Requirements:

• 7+ years of innovation and transformation experience either in industry or management consulting, leading engagements on growth, customer experience and innovation challenges
• 2+ years of experience with CRM marketing platform / CDP BI tools a plus
• Previous experience as a consulting, agency strategy or client leadership role is preferred. 
• Solid understanding of key experience design tools such as user research, journey mapping, service design blueprints and roadmaps
• Exemplary verbal and written communication skills, including presentation creation and delivery at the C-suite level
• Track record of applying human-centered design, lean start-up and agile methods to problem solving and innovation
• Demonstrated ability to lead and collaborate across multi-disciplinary teams
• Understanding of enterprise technology including digital applications, SaaS and Cloud 
• Ability to work with a degree of ambiguity and flexibility to re-frame and solve customer challenges
• Demonstrated experience working across digital marketing channels (email, social, mobile, paid media, search, etc.)
• Knowhow to proactively identify the data insights that inform customer strategies leading to activating programming to drive client objectives and growth