Social Media Manager

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHO YOU ARE:

We’re looking for an experienced social media expert who will blend creativity, brand expertise, and data-driven best practices to elevate the organic social media strategy for Braze, execute that strategy, experiment with new ideas, and then measure and report on success. This position plays a critical role in shaping how the Braze brand is perceived and understood in the customer engagement market, and is a vital part of shaping conversation and interaction in the overall marketing technology space. 

Reporting to the VP of Corporate Marketing, this role will proactively identify compelling stories and content that align with the company goals, and then work diligently to ideate, build and execute platform-specific content across social media channels, specifically LinkedIn, X, Instagram and YouTube. You’ll be responsible for day-to-day community management on those social media channels, including content creation, posting and scheduling content, managing conversations between followers, amplifying relevant executive/partner/customer/industry content, and reporting/analyzing the results to optimize engagement. You will execute organic social media campaigns, grow our presence in key channels, and play a critical role in coordinating design resources for content. You’ll coordinate with teams across Marketing (Brand, Product Marketing, External Communications, Community, Global Events, Demand Generation, etc.) and our People and Social Impact teams, and partner closely with Digital Marketing on a cohesive strategy across paid and organic social. You will be immersed in the marketing technology and customer engagement industry and be excited to grow and evolve our social channels as a resource and inspiration for customer engagement professionals. 

The ideal candidate is proficient in video and photo editing, can leverage tools like Canva and Figma, and is passionate about using innovative, out-of-the-box, and creative ways to tell Braze stories and amplify content and conversations. 

RESPONSIBILITIES:

• Serve as a primary storyteller for Braze across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content.
• Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals.
• Ideate, produce, and manage the creation of a range of content for social channels, including video, animation, static images, carousels, polls, and creative copy posts.  
• Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels.
• Lead social exploration and expansion into emerging platforms, such as TikTok and Threads 
• Collaborate closely with paid social and digital marketing team on holistic strategy, and help influence paid social strategy especially as it pertains to boosted posts.
• Establish strong partnerships across Marketing, Communications, and Brand teams to identify potential content creation opportunities.
• Partner with stakeholders across Marketing and the Braze organization to proactively build comprehensive social media plans and content for various launches, programs, partnerships, etc. Should be comfortable owning social components for a project and proactively obtain the information and assets needed to executive the strategy. 
• Collaborate with cross-functional stakeholders to produce and publish social-first content on LinkedIn, Twitter, and YouTube.
• Work closely with the design team to create visually appealing content that effectively communicates our brand.
• Stay up-to-date on industry trends and relevant platform updates.